Ensuring your company does not become stale is an important factor in building and maintaining brand awareness.  Small tweaks can go a long way toward increasing your online and physical presence.  These changes can also provide a foundation for unique marketing campaigns.

Logo

Your company logo is what identifies your brand.  Making a change to your logo can help you gain exposure and provide the basis for a new marketing campaign.  Over the years your business model has surely changed some.  Incorporating those changes into a fresh new logo can help you get a jumpstart on your improvements.

Slogan

Taking a page from larger brands, periodically updating your company slogan can help you reach a completely new audience.  A new slogan, along with a new logo will allow you to create new branded merchandise that can be used for sales and promotion.

Interactive Marketing Campaign

Involving your customers in your marketing efforts is a great way to drive new business.  Consider a campaign that is fun and encourages your customers to participate.  This can come in the form of new product contests, video submissions and testimonials.

Website Redesign

With so many businesses relying on online sources to draw in business and gain recognition, consistently updating your website is a necessity.  This could mean cosmetic changes to make your site more visually appealing or even developing an ecommerce page to increase your reach and customer base.  Hiring an expert to perform your redesign will ensure you get the most out of your digital efforts.

New Products

There is no better way to freshen your brands appeal than creating and promoting new products.  Taking into account customer feedback and industry trends will help you to identify what types of new items to offer.  Owning your business provides a unique opportunity to put your own ideas to market.  Creating a unique product that isn’t offered anywhere else could take your business to new heights.

Customer Interaction

Endearing yourself to your customers with a little face time will help you to cultivate a loyal customer base.  This can be as simple as greeting your customers when they enter your establishment.  You could take it a step further and participate in any events or promotions your company is holding.

Events

Holding an event to show off all of your fresh new changes is an excellent way to get the word out.  If you’ve started to offer new products or developed some of your own, this is the time to unveil them.  It gives you a chance to demonstrate the benefits and uses of your new offerings.  Events can be used to present your new logo and slogan as well.  Holding a themed event geared towards promoting your new brand identity gives you an opportunity to bring in a whole new customer base.

New Markets

Perhaps the reason your business has become stale is the need to reach into a new market.  For example, if you own a restaurant, expanding into catering and delivery may give your business a significant shot in the arm.  For specialty retail stores this could mean adapting your business model to reach different age demographics.

Strategic Partnerships

Developing relationships with local business owners to bring in new products and create cross promotional marketing campaigns can breathe new life into your business.  These partnerships can expand the reach of your brand and also provide you with fresh ideas.  Choose your partners carefully as teaming up with the wrong people could be detrimental to your business.  Look for people who are in complimentary industries and can benefit your company.

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