---
title: "Restaurant Trends: Pop-Ups"
description: If you're a restaurant owner who wants to try out a new menu, test an unconventional marketing strategy, or explore a neighborhood for a potential new
image: https://www.quikstonecapital.com/hubfs/Pop%20Up%20Sign.jpg
---

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# Merchant Cash Advance Blog

# Restaurant Trends: Pop-Ups

Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Mar 2, 2020

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![Restaurant Trends: Pop-Ups](https://www.quikstonecapital.com/hs-fs/hubfs/Pop%20Up%20Sign.jpg?width=737&name=Pop%20Up%20Sign.jpg)If you're a restaurant owner who wants to try out a new menu, test an unconventional marketing strategy, or explore a neighborhood for a potential new location, there’s a trendy way to accomplish all of these ideas - try a pop-up.

A [pop-up restaurant](https://www.gq.com/story/pop-ups-america-restaurants) is temporary, and that's a big part of its appeal. A pop-up restaurant can operate out of someone's home, an empty warehouse, or unused retail space. A pop-up can be open for an exclusive one-night charity event, or it can be open for months, allowing a chef to showcase their talents or test new menus.

Pop-up restaurants got started in the 1960s as supper clubs.  Recently they’ve had a resurgence due mainly to the foodie – people who enjoy trying new or unusual foods. Many pop-ups advertise by word of mouth or social media.

An interesting take on the concept is a fixed location with several different restaurants under one roof.  An example of this is [the Hall on Franklin](https://thehallonfranklin.com/) in Tampa.  At the Hall, seven diverse culinary masters come together in one location to deliver a unique dining experience.  It's a collective eatery where you can choose a cocktail from one vendor, appetizer and entrée from another and cap it all with a dessert from a specialty bakery located there. This concept is springing up in locations across the country.

While pop-ups tend to be unconventional, you do need to employ some basic business principles to be successful.

1. You need a purpose – Will your pop-up advance your culinary reputation, raise money for a charity, or test a new concept to showcase potential investors?
2. You need a location – A pop-up restaurant can be set up anywhere as long as it’s safe for cooking and serving food. Consider how large a kitchen and dining area you’ll need.
3. You need insurance and licenses – Just because your restaurant is temporary, it should still be legal.
4. You'll need a menu – Be unique and creative, but since you'll have limited space for storage and cooking, you'll probably want a set menu.

**Pop-Ups aren’t all restaurants – they can be retail locations too**

Don't feel left out if you are not a budding restauranteur. Many retail and service-based businesses lend themselves to a pop-up enterprise. Think about those tax service companies that appear two to three months before April 15. Or the costume shops, gourmet food shops, and the shops that pop-up with decorations for the holidays.

Today, the pop-up retail space market is so popular with landlords and tenants there are multiple sites on the web showcasing these properties. One such site, [TheStorefront.com](https://www.thestorefront.com/), even lets a potential tenant book a location online.  For more information on pop-ups visit [PopUpInsider.com](http://popupinsider.com/).

Whether you're interested in creating a pop-up restaurant or retail pop-up, to be successful, you need to start with a business plan.

**Click below to download our free business plan template and get started today!**

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