Big-box stores are closing left and right with many proclaiming the death of brick and mortar retail. This simply isn’t the case. The reason these stores are closing is due to poor customer service, generic inventory and a lack of customer awareness. These are all areas where small retail shops typically excel. That’s right, retail isn’t dead, it just got smaller. Here are just a few reason to keep your money local.
Personalized Service
“Developing long term, ongoing relationships is one of the benefits that can keep customers coming back perhaps through more than one generation.” – Small Business Trends
One of the biggest reasons customers choose to shop at small retail stores is because of the people running the show. People love mom and pop shops. Small business owners take the time to get to know their customers. This helps them to offer unique products that fit their tastes and create loyalty. While you may get a better deal at Walmart, you’ll never see the same level of customer service.
Unique Inventory Options
“The combination of your niche products with unique content catered to your store visitors will help increase the odds of your customer returning. Customers will keep coming back to your store because they love the style of your products, your product pricing, or that they can find products related to their passion all in one place.” – Oberlo
We’ve all had it happen before. You buy a nice new shirt that you think is unique, only to show up to work with 3 other people wearing the same thing. This is unlikely to happen when shopping at a small retail shop. Specialty retailers typically offer unique inventory and likely don’t stock dozens of the same product. For those looking to standout with a look that fits their personality, there is no better option than shopping small.
In-Store Customer Experience
“Customer experience management is among the most important tasks you, as a small business owner, should address. When your customers have a favorable experience purchasing, using or even returning your product, your business wins.” - Cintas
Long lines rarely exist at small retail shops, making for a more enjoyable buying experience. Owners typically take pride in their offerings and want to see their customers satisfied. With a smaller inventory and experienced staff, you have a much better chance of getting exactly what you want at a small shop the first time. If you do need to return something, you generally won’t have to worry about having to get your refund on a gift card like some big-box retailers.
Supports The Local Economy
“According to the U.S. Small Business Administration (SBA), small businesses represent 99.7 percent of all employer firms. Since 1995, small businesses have generated 64 percent of new jobs, and paid 44 percent of the total United States private payroll, according to the SBA.” - Chron
Small businesses drive the economy and have a significant impact on the health of local communities. Supporting them keeps your money local and will only stand to make your hometown a better place. Small business owners also contribute greatly to other organizations such as local sports teams and schools, so the next time you start your back to school shopping, consider returning the favor by making your purchases at a small retail store.
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