The salon industry is changing rapidly and small businesses need to explore new revenue opportunities in order to compete with larger chains.  Technology and environmental factors are playing a large part in the evolution of the beauty industry and it’s important for small business owners to stay on top of growing trends.  With a large portion of the revenue coming from busy professionals and those with families to take care of, convenience and timeliness have become extremely important as well.  In an industry that relies heavily on reputation and word of mouth advertising, supplying a memorable, stress free customer experience will significantly impact your company’s success.  Last year brought an increased focus on products that are organic and safer for humans and the environment.  Here we’ve outlined some of the prevailing salon trends that are becoming a necessary part of any successful salon business.

Independent Brands

One of the major trends beginning to take hold is the use and sale of independent brands.  Many salons have started to realize the superior quality that smaller company’s products offer.  Offering these products also opens up opportunities for cross promotions and joint advertising ventures.  Since these companies are still in their early stages they are far more open to these types of partnerships.  Utilizing new and innovative products will showcase your company as a trend setter, and in an industry where trends are everything, seeking out cutting edge new brands will put you a step ahead of the competition.

Online and Retail Sales

Supplementing the sales of your services has always been important to the salon industry and that trend is continuing to grow.  Independent salons face competition from several different industries so finding your niche market in a retail sense could make or break your business.  Ecommerce has become essential to small business success and the salon industry is no different.  You will want to ensure your current customer base has an easy way to purchase your product lines.  Products that are unique and innovative will drive online and retail sales.  A strategic digital marketing campaign will greatly impact your efforts and is an essential aspect of modern retail success.

Mobilization

Mobile salons are the latest craze in several parts of the country and are becoming more common as the business proves to be very profitable.  As an extension to your store front, enabling your salon to travel can put you on the cutting edge of the industry.  Convenience is of the utmost importance in the beauty industry and enabling your business to cater to wedding parties, busy professionals and different geographical locations can greatly expand the footprint of your brand.  Your vehicles alone will serve as a rolling billboard and should display obvious branding.  There are several things to consider when mobilizing your salon and doing so should involve research and detailed planning.

Booking Apps

While online booking has become common place in the salon industry, those that are utilizing and creating booking apps are at a distinct advantage.  Currently 68% of American adults own a smart phone and the convenience of a streamlined app is a step above similar online services.  You can use current apps that are designed for the salon industry or you can have one created specifically for your business.  Having your own app allows for greater personalization and sets you apart from competitors.  They also allow you to send reminders, promotions and new product releases to a highly targeted audience.

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