Now is the time to look ahead and start investing in your 2023 business and beyond. Salon trends are constantly changing, so investing in an avenue of change with full faith can sometimes be challenging. Here are a few of the salon trends to look out for and invest in as we ring in the new year.

At-Home Treatments

In a post covid world, at-home beauty treatments are here to stay. This could be detrimental to the salon industry; however, you can offer salon quality at-home treatments that are affordable for your customers and still profitable for you. This will ensure that you don’t lose your customers entirely to at-home services, and they will continue to come to see you when they do need salon services.

Clean Beauty

Beauty that not only works like it says it will but won’t hurt customers or the environment is very important to consumers. Beauty will continue to move towards cleaner, healthier items. Stocking clean products for consumers to use at home, as well as when they are getting their services done, can help boost sales in 2023.

Decades Of Style

Styles from previous decades will continue to come into style again. 90’s blowouts, Farrah Faucet hair, and the Rachel will be very popular this year. Mullets will continue to be in style for both men and women as well. Embrace bringing back the old and ensure stylists are current on training and know how to accomplish these styles.

Golden Days

Cool and ashy tones have been popular and coveted for a long time. Purple shampoos have been saturating the market to help keep hair toned between salon visits. The cooler days are coming to a close, and the natural golden blonde is going to be popular this year. The sun-kissed hair look will be a hit at your salon. Invest in stocking warmer toners to prepare for this change.

Inclusion

Inclusion is a multifaceted word when it comes to truly catering to everyone in the salon industry. Having a staff that is trained to be inclusive of everyone no matter their hair type, if they have disabilities, if they look, sound, or act differently, etc. Having a diverse staff will help ensure everyone who visits your salon is comfortable and confident.

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