Family picnics, pool parties, and barbecues – the July 4th holiday is coming up fast, but there's still time to create holiday-themed promotions to increase sales at your business.

Holiday marketing drives engagement and builds relationships with your customers. Here are just a few ideas that can help get the word out. 

·1.  Discount items in your store that are red, white, or blue.

·2.  Sell items related to the holiday. According to Nextdoor, in 2017, Americans spent over $5 million on American flags alone, which should give you an idea of how much opportunity there is in selling themed merchandise. 

·3.  Encourage festive attire. Incentivize customers to come in by offering a special discount on select items to people dressed in their best 4th of July gear.

·4.  Post patriotic selfies from your customers on Facebook and Instagram and offer prizes for the photos with the most likes.

·5.  Sponsor or plan a Fourth of July event. Turn your Fourth of July sale into a block party. The more businesses you include in the festivities, the better chances you have of increasing turnout at your summer sale. 

·6.  Offer a discount to veterans and service members. If your business doesn't already offer year-round military discounts, Independence Day is the perfect time to do so. 

Independence Day 2022 by the numbers.

86% of Americans say they plan to celebrate Independence Day this year – up from 76% in 2020 when we were deep in the pandemic, according to the National Retail Federation's annual poll.

Americans will spend an estimated $7.52 billion this year, up from last year's $6.52 billion. Each person will spend about $80.54 on food items, the highest amount since 2014. Americans are also set to spend over $1.4 billion on beer and wine this Fourth of July.

26% of those surveyed said they would purchase patriotic items to celebrate the day. So get out the flag and fireworks displays. Speaking of fireworks, Americans will spend about the same $1.5 billion on fireworks as last year. And 33% say they will attend a fireworks display. 

Promoting your business shouldn't be limited to the holidays. Successful marketing is a year-round effort; if you don't have a budget for advertising, Quikstone Capital can help. A merchant cash advance from Quikstone is easy, fast, and flexible, and you can use the funds for any business need. How about adding a deck or patio this summer? Since 2005, Quikstone has helped thousands of businesses like yours grow and prosper. We have an A+ rating with the Better Business Bureau, and 80% of our merchants are repeat customers. Contact us today for a no-cost consultation. At Quikstone, our goal is to help you succeed.