2020 Spring Holiday Marketing Checklist For Small Business

Posted by Karen Erdelac on Feb 24, 2020

Spring Holiday Marketing Checklist For Small BusinessThere are several holidays during the spring months that can be leveraged to increase revenue at your small business. Whether you own a restaurant or retail store, there are ample opportunities for promotion. Here we take a look at some of the key spring holidays to invest in.

Easter – April 12th

Easter can be especially big for retailers. If you own a specialty retail store, you should consider stocking up on Easter related inventory and even creating your own gift baskets. Bundling together items that fit specific ages and genders and placing them in a decorative Easter basket can help you move inventory while providing value to your customers.

Earth Day – April 22nd

Earth Day continues to gain in popularity and recognition. This is a great time for businesses to show off their environmentally friendly business practices. Many people actively seek out green friendly companies to do business with. Running promotions that offer to donate a portion of your profits to environmental causes can help to draw in customers and increase sales.

Cinco de Mayo – May 5th

Cinco de Mayo can be an extremely profitable holiday for restaurants who decide to celebrate.  Hosting a party with Cinco de Mayo themed decorations, drinks and food can be a great draw for crowds and if everything goes well, you stand to gain some repeat customers. Advertising your event through social media, email and in-store signage can help to build the hype.

Mother’s Day – May 10th

Mother’s Day can be a financial boon for both restaurants and retail stores. For restaurants, you may want to consider developing a special Mother’s Day menu and offering flowers to all the moms who visit your establishment. Retailers can launch sales on items that every mom needs and bundling self-care and relaxation products together into classy Mother’s Day baskets.

Memorial Day – May 25th

Memorial Day is a time to honor those who gave their lives for our freedom. It is also a time where many businesses offer sharp discounts on their products. Holding a sale is a great idea, but taking it a step further and offering additional discounts to veterans and their families is an even great gesture.

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Topics: Holiday