Starting a company newsletter is a cost-effective way for small businesses to solidify their brand marketing. Nurturing current clients and new prospects through email newsletters will keep your brand at the top of their minds and help expose them to your products and services.
What Are The Benefits Of Creating A Newsletter?
Newsletters have proven their worth and offer many benefits to small business owners.
- They create relation of trust with your clients
- Newsletters improve the reputation of your business
- Newsletters stabilize your marketing endeavors
- Showcase your expertise through
- Increase website traffic
- Increase referrals
Who Will Receive Your Newsletter?
Make sure the people you send your newsletter to are truly interest in hearing from your company.
- Current customers
- Previous customers
- Social media followers
- Blog subscribers
- Loyalty rewards members
What Type Of Content Should Be Included?
Your newsletters should be entertaining, informative and provide your recipients with some kind of value.
- Top performing blog articles
- Pictures and videos
- Industry relevant cartoons
- Employee spotlights
- Special promotions
- Press releases
- New inventory
How Can You Make It Fun?
Your newsletters can’t just be purely informative, you need to find ways to make them entertaining.
- Create 'challenges' for readers to accomplish
- Favorite photos from your readers
- Interesting top 10 lists
- Puzzles and games
- Super simple contests
What Will Be Your Call To Action?
Each newsletter should have a call to action button that provides the next steps you’d like your readers to take toward making a purchase.
- Premium content (eBook, case study, video)
- Featured product page
- Sale items
- eCommerce store
- Digital coupon
Let Quikstone Capital be your small business funding partner!
