There’s no shortage of places where a person can get a good haircut. Yet, we still notice that some places prosper while others are forced to close their doors. Why is this? What is it about successful barbershops that keep them open while the competition is closing down? One may be surprised to know that investing in good service is how to develop a lucrative barbershop.

Service with a Smile

According to MyIdeaGuy.com, the most successful barbers are the ones who greet each customer with a smile and do their best to remember every customer's name. Greeting customers with a smile and friendly handshake makes them feel comfortable. Remembering their names, the type of cut they want, and even the last topic of conversation you had with that customer creates a place that almost feels like home.

Set the Right Atmosphere

Is your barbershop clientele primarily male? Then turn your barbershop into a man cave by installing televisions so your customers can watch the game while they get a cut.

According to SalonGuys.com, a padded, recliner barber chair costs $599.99. Replace your old chairs with comfortable new chairs and create an experience your clients will never forget. It will also be an experience your clients will want to repeat every month.

Add More Services

Salon Business points out that as much as 85 percent of all male customers who go to barbershops expect additional services beyond a haircut. They want a beard trimming, a shoeshine and even a tanning bed option. Diversifying services can attract additional and repeat business, which will return your equipment investment quickly.

Focusing on customer service, transforming the shop into comfort and convenience, and adding additional services to reach new clients will help your barbershop business grow.

Running a barbershop can be fun and financially rewarding. If you pay attention to everything that your customers want, then you will see your business grow and you may even have to start thinking about opening another location.