A lot of restaurants are using food trucks as an easy way to grow their business and reach more customers. This same principle can easily be applied to growing your bakery. Going mobile gives you the option to reach more people, work events more efficiently, and even travel from state to state. Here are a few things to consider if you want to add a mobile option to your bakery.

Transportation

Investing in a solid form of transportation will make or break your bakery going mobile. You want to think of size and dependability when selecting a vehicle. A food truck-style setup would make it easy for your business to go mobile and serve people. A custom paint job and menu board will make you easily identifiable.

Advertisement

Marketing that you have gone mobile is a great way to ensure your new venture would be successful. Beyond usual advertising methods, you can also post where you’ll be so your customers know where to come and get your baked goods.

Treats That Travel

Along with selections that are ready to eat, it might be great to also offer packaged items that travel well for those who want to enjoy them later or those that are taking something to a friend. These items would need to be sealed properly and marked with “Best By” dates to ensure that your customer gets the freshest and best tasting goods.

Delivery Service

Going mobile means that you can either start offering delivery or expand your delivery service. Delivery can be a huge draw for customers, not just for larger orders but smaller ones as well. Charging a delivery fee and having a minimum purchase amount for delivery is a great way to safeguard your investment and not lose money on this service.

Beverage Options

While you are offering a variety of baked goods in your food truck-style bakery, you can also offer beverages. You can offer refreshing drinks like sweet tea, iced coffee, and lemonades in the warmer months. During the cooler months, you can offer warm beverages like hot tea, coffee, and hot chocolate.

Download our bakery investment guide for more tips to grow your bakery business!