An estimated 166.3 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is almost 8 million more people than last year and is the highest estimate since NRF began tracking this data in 2017.

Black Friday continues to be the most popular day to shop, with 69 percent (114.9 million) planning to head to the stores on that day, followed by 38 percent (63.9 million) that will shop online on Cyber Monday. 

Did you know? 

• 1621 was the year of the first Thanksgiving.
• October 3, 1863 - the day President Abraham Lincoln proclaimed Thanksgiving a national holiday.
• Thanksgiving is always observed on the fourth Thursday of November. 
• 97% of Americans say they will celebrate Thanksgiving.
• There are 4 towns in the U.S. named Turkey. 
• There are 5 places in the U.S. named Cranberry.
• Minnesota produces the most turkeys. The state was projected to raise 37.5 million turkeys this year.
• 64% of Americans say they would like an alternative to turkey.
• 26% of Americans say they would like new side dishes.

Americans Favorite Side Dishes

• 78% favor mashed potatoes
• 77% vote for stuffing
• 74% enjoy bread or rolls
• 65% want sweet potatoes or yams
• 52% must have cranberry sauce
• 41% will have gravy

Americans Favorite Thanksgiving Desserts- Pies!

• 45% vote for Pumpkin
• 19% Apple
• 17% Sweet Potato
• 12% Pecan
• 7% other

Fun Facts

• $392 - Average amount hosts will spend on Thanksgiving dinner.
• 9 Hrs. 6 minutes - The amount of time hosts will spend preparing Thanksgiving dinner 
• 9 Hrs. 27 Mins. – Approximate length of time the average American male would need to spend on the treadmill to burn the 3,150 to 4,500 calories consumed at the Thanksgiving meal.
• $835 Million - Estimated amount Americans spend on Thanksgiving turkeys each year 
• 66% - Share of people celebrating Thanksgiving who try to avoid having to talk politics at the dinner table.

What We Are Thankful For

• 84% Family
• 69% our Health
• 63% our Friends

At Quikstone Capital Solutions, we are grateful for our merchants and our partners. From all of us at Quikstone, we wish you a safe and Happy Thanksgiving!