If you've taken an Uber, booked an airline ticket, or made a hotel reservation, you've experienced Dynamic Pricing. Simply put, Dynamic Pricing is a sales strategy where businesses set flexible pricing that continuously adjusts in response to real-time supply and demand.

The Benefits of Dynamic Pricing.

• More sales and profit - With Dynamic Pricing, merchants increase prices on the products in great demand – netting you more profits and sales.

• Sell more in downtimes - Sales are usually poor in times of low demand. But with Dynamic Pricing, you can keep business coming in by lowering prices to suit lower demand.

• Better inventory management – Dynamic Pricing allows you to discount overstocked products while increasing prices on high-demand products earning you more revenue.

Inflation can be a motivator. 

This year, price increases have become more common because of inflation's impact on the economy, which may be another reason for restaurant and retail merchants to consider Dynamic Pricing. When done right, a Dynamic Pricing strategy should grow revenue, profitability, and margin performance.

In a  recent survey conducted for QSR magazine by Sherri Kimes, an Emeritus Professor at Hotel School at Cornell specializing in pricing and revenue management, the top reason (92 percent of respondents) wanted to use dynamic pricing was to increase revenue. The second response (82 percent) was to spread demand to slower periods, while the third was to manage capacity better (70 percent). These responses indicate there is a good understanding of the fact that dynamic pricing is not just about increasing prices during a busy time period. 

If you want to increase your sales with new strategies but you're worried about the cost, Quikstone Capital Solutions can help. 

Since 2005, Quikstone Capital Solutions has been a trusted business advisor to thousands of merchants nationwide. Providing merchants with millions of dollars in cash for all their business needs, including adding new technologies, purchasing inventory, creating unique advertising and promotions, hiring additional staff, and improving cash flow.

Use our ROI calculator to determine how an investment in your business through a cash advance from Quikstone can help you grow. Contact us today for a no-cost consultation to see if our funding is a good fit for you.