Rebranding your small business can be a difficult and time consuming task but offers many long lasting benefits.  The ability to keep your company from becoming stale will significantly impact your revenue and longevity.  When embarking on a rebranding project you will want to ask yourself several questions.  You’ll need to take into account any changes that your company has undertaken recently, why you believe you need to rebrand and how extensive your changes should be.  Once you’ve decided on exactly what you’re going to change, you’ll need to launch a campaign to bring awareness to your new image.  When changing logos and colors you’ll want to ensure your current prospects and customers still recognize you.  A rebrand of course is much more than a logo change.  In order to be successful you will need to identify all aspects of your business that need to be updated and highlighted.  With that in mind, we’ve outlined some of the key benefits of rebranding your small business.

New Markets

One of the main reasons a company will undertake a rebranding effort is to increase its ability to reach new markets.  This can be done by offering new products and services that meet the need of certain niche markets or emphasizing current offerings that may not be well known.  A new name or logo that communicates these services to potential customers can help.  A new mission statement or brand slogan is also an effective way to reach new markets.  If promoted correctly the focus of your rebranding efforts can bring about an entirely new customer base.

Stand Out From Competitors

If you’re approaching the idea of a rebrand, chances are the resources you currently have are much greater than when your company first started.  With a greater backing to launch your new brand it provides an opportunity for you to stand out from your competitors.  People are always looking for something new and with your current reputation to lean on it will provide credibility to your new products and services as well as the new markets you are focusing on.  During your rebranding you will want to prominently display what makes your company’s offerings a better fit for your target market.  Highlighting improvements and changes that show how your business has eclipsed the competition is an extremely important aspect of a successful rebranding campaign.

Keep Up With The Times

Keeping your brand fresh and on the cutting edge of your industry is instrumental in drawing in new customers.  Redesigning your website, social pages and content will keep your brand from becoming stale and will help you catch the eye of potential customers.  An updated website and design will project a feeling of success and show customers that your business is thriving.  Web design has improved drastically over the last decade and continues to evolve.  With a strong online presence being such an important part of small business success in modern times it’s essential to continuously update and improve the aesthetics and functionality of your website. 

Promote New Goals and Ideals

Mission statements and the goals of your company are sure to evolve as your business matures.  A rebranding project offers the perfect opportunity to showcase your new goals and ideals of your small business.  Many brands have attached themselves to causes, people and other companies that may negatively affect their brand.  Rebranding allows you to address these issues and promote the new direction of your company.  What is considered acceptable and politically correct changes constantly so it is important that your brand reflects those changes.

In many cases small business owners lack the credit or collateral to access the money needed to remain flexible.  Quikstone Capital Solutions provides cash for businesses.  A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper, whether you need cash to buy equipment, cash to renovate or expand, cash to purchase inventory, cash to advertise or cash for emergencies. Quikstone Capital Solutions can help. Contact us for a consultation today or simply click below.