The salon industry represents billions of dollars in our economy. Competition is fierce and like most small businesses, salon owners must maintain an edge to keep the doors open. What differentiates your salon from neighboring salons will keep your clientele “wowed” and willing to give you steady business. It can be expensive to maintain an inviting, friendly atmosphere with the latest and greatest services. This requires financing that may not be within your current reach. Make sure that you explore fast funding from a merchant cash advance. You can get the cash you need and repay it from your future credit and debit card sales. Don’t let your salon succumb to the competition.
Seize Your Sales Opportunity
Professional product sales to your clientele make up a large portion of salon revenue. Receiving a recommendation from a stylist should benefit your customer by giving them a feeling of trust. Now, with huge retail stores such as Target and Walgreens selling these products, usually at a discount, customers are flocking to this buying opportunity. Not to be outdone, it is even easier to purchase the products online and have them delivered directly. To combat this trend, stylists must continue to differentiate themselves as experts in these products and remind the client of the benefit of buying from them. Do your homework to make sure that your price points are in line with other sources. Also, do not forget to tout the benefits of “convenience.” Your clients do not have to waste time waiting in line at the store or waiting for the product to be delivered. You may even consider stylish bags with cute slogans about convenience for the client to carry out with their products.
The Importance of an Online Presence
Gone are the days of clients walking in and trusting that whoever they see “will take care of them.” Now, people want to see your work before they ever give you their business. It is imperative that you create an online presence which will show the creativity of your stylists. Make sure that your salon offers diverse treatments, trendy hair styles, and most of all – great work. Invest in advertising online with social media sites such as Facebook and Instagram. This is your opportunity to show your clients why they should spend their hard earned money with you and not the shop down the street. Online beauty tutorials on You Tube are also a great avenue to reach potential new clients. Do not be shy. Illustrate exactly what your stylists are paid to do. Also, make sure that you demonstrate these opportunities with signage so that people who drive by your shop can take a look.Offer a Discount Service
Blow dry salons are popping up everywhere. These salons offer a competitive pricing model by not servicing clients with cuts or color. You just pop in and out looking amazing. Since many people may still be recovering from the financial meltdown of the last decade, a discount service is their answer. Most of us want to keep up our appearances without breaking the bank. Some of the most well-known discount salons offer a convenient low price and come to you to give you a blow dry. Also, they have attractive pricing for children and add-on conditioning treatments for clients with a little more flexibility in their budget. If you do not already offer a discount service, add this to your menu. It will increase the variety of clients you attract and entice them to make an appointment even when they cannot afford a signature service.Growing a business is typically an all-consuming task that requires every bit of ingenuity and creativity you have in order to work. Using every weapon in your arsenal is not only a good idea, it's often necessary for success. All the conservation and wise use of resources in the world may not provide all the working capital needed to make a profit. The influx of capital merchant cash can provide the thing that puts a business over the top.
Quikstone Capital Solutions provides merchant cash advances to all kinds of businesses that need working capital for many different reasons, from riding out a temporary slump to making needed improvements that will bring in new business.
