Unprecedented times is a phrase we have all heard recently, and it is a great way to describe the state of the world. Unprecedented times, in a nutshell, means "we have never seen this happen before, so there is no guidance on what to do." It has been increasingly difficult for small businesses to navigate during these times, stay afloat, and even grow during adversity. How you position and market your small business directly impacts your ability to generate sales and revenue. Having the flexibility to adapt to world and market changes and staying on top of consumer trends is essential in creating a viable vision for the future. Here are four ways to help position and market your small business.

Flexible Multi-Channel Marketing Plan

Marketing through various channels such as social media, email, direct mail, and your website helps you reach a larger portion of your target audience. "A multichannel marketing strategy allows you to connect with more leads and stay top of mind with your customers. By showcasing content and ads through a variety of platforms, you don't have to worry as much about being overlooked." This strategy also ensures your marketing campaigns remain effective even when a particular channel dips in popularity.

Ecommerce / Retail Merchandise 

Selling your goods through an online store allows you to reach a worldwide audience and offer more diverse inventory without additional storage. "Ecommerce has helped businesses improve their efficiency through streamlining the production and service delivery process. E-commerce has also simplified sales and marketing as salespeople can complete sales online, saving time, increasing revenue, and enhancing efficiency." Ecommerce isn't just for retail stores. Restaurants, bars, salons, and liquor stores can benefit from selling industry-related and company-branded merchandise online.

Green/Environmental Initiatives 

There is little argument that sustainable green practices have an impact on business, and that impact is only becoming more significant. "Going green helps the planet and your business. It can help differentiate you from the competition, attract customers who care about the climate, and save money." As consumers continue to become more environmentally conscious, small businesses will need to take measures to keep up. Going green increases your marketability, improves your reputation and can help you build relationships with prospects, customers, and influencers.

Marketing Automation Software 

Digital marketing is necessary for small businesses to remain competitive and grow. 

"A centralized marketing automation hub helps marketers generate leads, nurture their pipeline, manage customer relationships, and optimize marketing spend. Small brands use tech to boost functionality, enhance productivity, and remain competitive in an increasingly tech-driven market." Automating repetitive tasks and tracking all of your marketing efforts from one central platform saves businesses money and can make your marketing initiatives more efficient and successful.

Since 2005, Quikstone Capital Solutions has helped thousands of merchants with easy, fast, and flexible working capital for all their business needs. Quikstone is recognized as a leader in the financial services industry. With an A+ rating from the Better Business Bureau, 80% of our merchants are repeat customers, and we are proud of the trust they place in us. 

If you need funding to help your business grow with new equipment, additional staff, expansion or remodeling, or a marketing campaign, Quikstone can help. Our funding is not a loan, there's a simple one-page application, and no collateral is needed. If you process credit cards, you could qualify for up to $250,000 with cash available in just 2-5 business days. Contact us to get started today!

Download our guide to learn more!