The holiday shopping weekend that encompasses Black Friday, Small Business Saturday, and Cyber Monday is vital to the bottom line of small businesses across the country. Plan ahead, promote early, and don't just offer the same deals as everyone else. Try to come up with something that will really stand out and attract attention. So, if you're a small business owner, how can you ensure you get the most out of this holiday shopping weekend? Here are some tips:
Black Friday
Play To Your Strengths
Don't try to compete with the deep discounts big box stores offer. Instead, focus on your strengths. Small businesses stand out because of the unique customer experience they provide and the relationships they build with their clientele.
Make Things Fun And Engaging
Running a raffle that offers a big-ticket item as a grand prize can be a great way to draw in customers. You can also run contests and games where patrons can win discounts or free products. You may even consider hosting an event with entertainment if you have the space.
Cater To Loyal Customers
One way to compete on price without losing your shirt is to offer exclusive after-hours sales to your loyal customers. Arrange a time when they can visit your store without anyone else being able to access it and provide them with some steep discounts.
Small Business Saturday
Make Your Participation Known
Make it well known throughout your community that you will be participating in Small Business Saturday. You can do this with social media posts, in-store signage, bulletins in local publications, and by getting involved with your local chamber of commerce.
Partner With Other Businesses
Collaboration and cross-promotion are essential to Small Business Saturday's success. Most small businesses lack the funds for full-scale marketing campaigns but combining efforts and budgets will allow you to reach a wider audience.
Promote Unique Products
Use this day as an opportunity to promote some of your rarer items. This may include imported goods, handmade products, and even items you've created on your own. Offering something that no one else has will make your store stand out.
Cyber Monday
Run Social Media Ads
Since Cyber Monday is focused on online sales, it makes sense to run most of your marketing for this event through social media. Putting a bit of your budget toward paid ads to complement your organic efforts can help you reach more ideal customers.
Offer Free Shipping
Free shipping is a big deal in online shopping and can make the difference between selling and losing a customer. Additionally, stores that offer free shipping for a particular dollar amount tend to increase their average order size.
Expand Your Inventory
Dropshipping has enabled small retailers to offer thousands of personalized products without the need for additional storage space. If you're not already using this technique, it's time to look into it. If you are, consider expanding your inventory for the holiday season.
Since 2005, Quikstone Capital Solutions has helped thousands of merchants with easy, fast, and flexible working capital for all their business needs, including purchasing holiday inventory, creating special advertising and promotions, and hiring additional staff. Contact us today and get started with a no-cost or obligation consultation.
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