Tips To Increase Your Small Business Saturday Revenue

Posted by Karen Erdelac on Oct 12, 2022

Tips To Increase Your Small Business Saturday RevenueThe holiday shopping weekend is when many businesses look to get into the black for the year. Small Business Saturday was developed to focus on local businesses and take some attention away from big box stores and online giants. You can take advantage of this focus and increase your holiday sales in several ways, but you’ll need a plan. Here are five tips to increase Small Business Saturday revenue.

Start Marketing Now

Your marketing campaigns for the holiday weekend should kick off sometime in the middle of October to start building hype around your sales and promotions. Social media, email, your website, print ads, flyers, local publications, and even pay-per-click advertising can all be used to bring attention to your Small Business Saturday deals and events. Digital flyers, product spotlights, and countdown graphics on social media are great ways to get started.

Include Contests And Giveaways

Contests can create excitement around your Small Business Saturday promotions. Taking a high-ticket item and putting it up for raffle can be a great draw. You can sell tickets, give them away to those that make a purchase or hold social media promotions that give followers a chance to win tickets. Giveaways are also effective as everyone likes to get something for free. Handing out company-branded merchandise at the front door can help bring in foot traffic.

Promote Gift Cards

Gift cards not only make great gifts but can also be used to promote other products and future visits. Consider giving away gift cards as a promotion. This could be when a customer spends a certain amount at your store, purchases a particular item or if they refer a friend. Putting a gift card in someone’s hand is a great way to get them to revisit your store. Creating repeat business is vital for small retailers, and a gift card all but ensures that.

Partner With Other Local Businesses

Teaming up with other local business owners and doing cross-promotions can significantly enhance your marketing efforts and help you reach an entirely new customer base. You could have a joint event, share each other’s social posts, refer customers, or even allow the other business to set up a booth outside your establishment to sell their products. Finding a business that has customers with similar demographics and interests is ideal.

Keep Your Sales Running Through The Season

You’ll want to start your promotions a bit ahead of time to get a jump on the competition and keep some of your deals running the length of the holiday season. This helps bring in customers before they’ve depleted their holiday budgets while allowing last-minute shoppers to reap the same benefits as the early birds. Switch up your promotions as you go through the season to keep them fresh and your marketing engine running.

Download our guide for more tips on maximizing your holiday shopping weekend revenue!

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