Merchant Cash Advance Blog

Now that we’ve moved past the half way point of 2016, it’s time to take a look at this year’s food industry trends.  Whether you’re in the restaurant, whole foods, green market, catering, bakery or produce stand industry, keeping up with food trends will help your business to thrive.  Being the first in your area to capitalize on these trends can provide you with loyal customers for years to come.  Today we take a look at 2016's biggest trends thus far.  Many of these may seem obvious, but you might be surprised about a new trend that could help to grow your business.

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As a restaurant owner, you may be thinking, how can I target potential customers that do not necessarily like to dine out?  There are millions of food lovers that are longing for a better food delivery option.  As the public tires of the common take out selection, it has created a potential financial boon for current restaurant owners.  The quality of food that can be delivered from a high end local restaurant can be much greater than your average take out facility.  That quality is what will drive the demand from people seeking a fresher, healthier meal.  Taking your menu to the customer can come in several forms, from simple meal delivery, to a full scale catering service.

Customers are becoming increasingly aware of where their food is coming from.  Many people will only eat organic and locally grown foods.  To keep pace in today’s restaurant industry; this trend cannot be ignored.  Locally sourced foods can be a big draw to today’s consumer and also provides several bottom line benefits to your establishment. Farm to table is a term used to describe foods that are less processed and changes hands fewer times before making it to table.  As consumers become more health conscience, the farm to table trend is here to stay.  When it comes to the restaurant industry, reputation is everything.  Being able to show and tell your customers where their food is coming from will establish you as a leader and innovator in the industry.

Investing in a food truck is the perfect way to take your brick and mortar restaurant to the next level and grow your business. 19% of established restaurants say they are very/somewhat likely to launch a food truck within the next two years according to the National Restaurant Association. Between expanding the reach of your brand and providing a less expensive second location, taking your restaurant to the street can add many benefits to your bottom line.  Offering flexible locations and the ability to cater social events, food trucks offer a chance to reach new customers and expand your revenue base.