Similar to the fast growing trend of social media marketing, the realm of content marketing has quickly become one of the biggest trends for businesses in all types of industries in recent years.
ContentWise and the Custom Content Council reported that North American marketers spent more than $40 billion of business cash on content marketing - marketers plan to spend even more moving forward. Meanwhile, a Content Marketing Trends survey found that 89 percent of marketers who used content marketing say it works.