Merchant Cash Advance Blog

While social media and ecommerce continue to be the dominant small business trends, nothing compares to having new customers walking through your door. Increasing foot traffic is always on the minds of business owners with physical locations. You need to shake things up for the slow period in business, and here we will be discussing some ideas that can help you get your customers excited to revisit your store.

Many small business owners neglect to create a detailed business plan while others fail to update their original outline. This can be damaging to companies looking to excel in their niche and compete with larger organizations. Having a detailed plan and taking real steps to execute each aspect can make or break your business. Here we’ve outlined the necessary pieces to every business plan and why their inclusion is vital to small business success.

Social media engagement is one of the most important metrics for small business owners to analyze when developing a social media marketing strategy. According to Epic, “Engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.” This makes Instagram one of the top platforms for small business owners to grow their brand and show off their personality. The question is, what is the best way for business owners to use Instagram?

Employee morale and company culture have been hot topics for small business owners in recent years and they are starting to understand the necessity and benefits of nurturing both of them. Each company culture is different, molded by its employees. When deciding how to invest in employee morale and company culture, it is best to start by talking with your employees. Once you’ve determined your biggest opportunities, then it is time to act. Here are a few ideas to get your discussions started.

Most small business owners have come to grips with the fact it is tough to survive in an increasingly digital world without a website. Your company website is essentially your online storefront and it should be treated with the same care as your brick and mortar establishment. You should have an attractive design and usability should be a priority. It is best to hire an experienced web developer to create your website so it functions properly and provides the expected results. Keywords related to your business should be used throughout your site and detailed contact information should be easily available. However, just having a website isn’t enough to truly command online attention.