Technology has found its way into every industry and can serve as a differentiator amongst brands as well as a means to creating a more efficient, safe and organized business. Restaurants that embrace technology stand a much better chance at long term success. Here are just a few pieces of technology that have become vital in the restaurant industry.
Multi-Functional Kitchen Equipment
The clear winners in the kitchen equipment industry are energy efficient products that perform multiple functions. These products help restaurant owners save money on energy costs and help to maximize your available space. Another trend comes from the opposite spectrum where some establishments employ classical techniques utilizing wood burning ovens and other traditional equipment. Modern techniques such as molecular gastronomy have introduced a whole new world of restaurant equipment, which expands upon the oldest of restaurant trends, originality.
A Variety Of Payment Options
Having a variety of payment options has become an important aspect of the restaurant experience to many consumers. “According to a report, around 58% of the people would love to pay through their mobile phones if the restaurant has this service. But unfortunately, only 22% of the restaurants are providing this service.” Convenience is king in the restaurant industry, even for high-end establishments. In additional to mobile payments, having kiosks and other online options will help improve the customer experience during the least fun part of the meal, the bill.
Organic And Paid Social Media Marketing
There have been many changes to social media algorithms recently, which have changed the way you’ll be able to reach your target audience. There is of course a push towards displaying more friend activity and discussion group posts. This trend, as it stands now, will make posting to groups, sponsoring content and paid social advertising an increasingly vital aspect of your social media strategy.
Convenient And Efficient Delivery Systems
Restaurant delivery has become so big that there are restaurants that exclusively deliver their menu items. Known as Ghost Restaurants, these establishments highlight the importance of taking your product outside of your restaurant. Many people lack the time to go out for a meal and streamlined delivery services allow you to reach those customers. There is a lot that goes into creating a successful delivery system. Careful planning and choosing the correct staff will play a significant role.
Electronic Ordering Solutions
Much like payment, having a variety of convenient ordering options will go a long way towards the success of your small business. This can include allowing for pre-ordering online, kiosks at the table and even mobile options. Online menus and kiosks allow your customers to control the ordering experience. These different platforms also allow you to display your menu items in a tasteful way and show off the creativity of your kitchen staff. Your ordering system will impact your in-house, take-out and delivery customers.
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