Did you know that pedicures account for the greatest percentage of salon revenues - a whopping 29 percent to be exact - compared to all other salon services? As of 2012, the nail business was a $7.47 billion industry, with pedicures being the most popular service. If your hair salon isn't offering pedicure services, you are missing out on proven way to increase your salon’s revenue. But it's not just a matter of hiring a pedicurist; here's what you need to know if you are adding pedicures to your salon’s service list.

Create a Spa-Like Setting 

People don't go to the salon just because they need a haircut, and they don't get pedicures just because they like painted toenails. These services are all part of the much sought-after luxury spa experience. If your salon is going to begin offering pedicure services, you should try to create a spa-like setting that relaxes and pampers clients.

Be sure to consider the complete experience. Create a space that is:

• Comfortable – Everything from chair comfort to aroma to temperature should be well-thought-out.
• Private – Set your pedicure stations away from the rest of the salon to reduce noise and put your clients at ease. If you don’t have a separate space, consider using room dividers to create a secluded feel.

Invest in the Tools for the Perfect Pedicure

Invest in multiple pedicure chairs to increase efficiency and reduce waiting time. While pedicure chairs can come with a significant price tag (between $2,000 and $9,000)this investment can easily be mitigated by an increased number of clients purchasing multiple services per visit. If you really want to stand out for your pedicure services, invest in the tools required to provide luxury pedicures that include paraffin foot treatments,scrubs, and aromatherapy foot massages. These add-ons take mere minutes, but create higher price points that help you increase your salon’s revenue. In addition, they may help you appeal to a wider audience of pedicure-seekers including wedding parties, Mother’s Day parties, and those looking for something special.

Promote, Promote, Promote

Promotion is an essential part of getting off the ground when it comes to introducing new or expanded pedicure services to your clients, and you don't have to roll out an entirely new marketing plan. Rather, integrate pedicure-specific messaging into your existing advertisements and promotions.

Ways to do this is include, client loyalty and referral programs as well as bundled service packages. These solutions help you entice clients to try a new service, while also increasing your salon’s revenue.

If you are looking for a way to increase your salon’s revenue, consider adding pedicures to your service list. You will boost your clients’ services-per-visit and position your salon as a one-stop shop for pampering, relaxation, and beautification.