Liquor store owners face unique challenges when trying to draw in new customers. Much of your business likely comes from the local area, and customers tend to be loyal to their store. There are many ways you can accomplish this if you invest in the right things. Here are just a few ways you can use a business cash advance to draw more customers into your liquor store:

Add A New Distributor

Bringing in a new distributor can give you access to new products, clear the way for the latest promotions and even give you leverage when negotiating with your current distributors. Bringing in additional products does come at a cost as well as risk. Having the money to experiment and work with a new distributor can help improve profit margins and keep costs down in the long run.

Offer Parings

What goes better with wine than meats and cheeses. Charcuterie boards are a huge growing trend that is sweeping the nation. Having a selection of finely crafted meats, cheeses, crackers, fruit, and other options to pair with wine, beer, and liquor options will increase sales exponentially. It will make your liquor store the destination store for "one-stop shopping" for many hostesses in your local area before their next event or girl's night in.

Reflective Purchases: Accommodating Changing Tastes

Trends in spending and consumer behavior also play a part in what customers expect from a well-stocked liquor store. A recent study by Mintel found that shoppers ages 21 and above are consuming more alcoholic beverages in private homes than in bars or clubs. More drinking at home means a demand for beverages that suit informal gatherings and meal times. Liquor store owners may be pleased about these positive changes, but capitalizing on them often means finding fast funding to take advantage of bulk-purchase savings on popular beverages.

Custom Signage

Signs are still one of the most effective forms of marketing. Investing in new signage for the inside and outside of your store can help to bring in additional foot traffic and upsell customers on new or unique product lines. Whether you're advertising specials or putting up a new marquee, signage can be a great use of a business cash advance.
Beyond outdoor signs, in-store signage is a great option for liquor store owners who want to give customers a clear understanding of where products are located. It can also highlight well-known names in liquor or even specialty products and services. If you think that custom signage is right for you, create a plan that is sure to boost sales at your liquor store. Enlist the aid of a graphic designer and a qualified sign builder to create signage that enhances your space, makes it easier for customers to shop, and allows you to showcase your most profitable products.

Product Displays

Stand-alone shelving and display units not only provide aesthetic appeal; they allow you to showcase complementary products and increase sales per transaction. For example, you know that tequila sales increase at the start of the summer season. Use a stand-out display case to highlight your best-selling tequila, margarita mix, flavored salts, and even glassware. Your customers will take notice of the tequila that is distinguished from the rest and will be more inclined to purchase secondary products that are featured with it. Stand-alone display units are available in various sizes and materials, so you can find one that matches your store's style. You can opt for a cabinet-style case, an open shelving unit, a tiered table, or even a refrigerated display case. Consider placing one at the end of every aisle to enhance your customers' shopping experiences and boost sales at your liquor store.

Advertise to Reach New Customers

Whether online or through traditional channels, Paid advertising can be a great way to bring in new customers. These ads can be useful in drawing in consumers as well as businesses that need to feed their own inventory. Your ads should be designed to reach a specific audience and provide some kind of value for responding to them. In many cases, it will be best to hire an agency or dedicated marketer to carry out your campaigns.

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