Small businesses all over the US have been preparing for valentine's day for a while now, and it is finally here. Most small businesses have seen an uptick in sales for the impending holiday and those looking to celebrate love. Here are a few interesting statistics regarding the retail industry and Cupid's favorite holiday.

Approximately 2.3 billion dollars will be spent on flowers in celebration. That astounding number only accounts for the 37% of consumers shopping on this holiday. Most of the flowers purchased will be roses, as it is the most popular for this holiday.

Valentine's day will generate about 24 billion dollars in revenue. This hefty amount will help stimulate the economy and grow small businesses.

5.8 billion dollars will be spent purchasing jewelry as gifts for Valentine's day. Jewelry stores make their profits through significant sales on certain pieces.

Men are not surprisingly the big spenders on valentine's day. They are spending approximately 250$, whereas women usually spend about 100$.

Approximately 1 in 4 Americans purchase valentines gifts for their pets. The total spent on pets every year is usually around 1.5 billion dollars.