When it comes to finding the right place to be pampered, some things set salons apart and make them stand out in the crowd. Knowing what customers are looking for in a salon or day spa can help your business reach its full potential. Here are some big factors customers look for when choosing a salon:
Valuable Services
When customers leave a salon they want to feel like they got their money’s worth. Aside from providing top notch services, you can do simple things to help your customers feel like they’re getting what they’ve paid for and then some. You can offer samples of products that may be a great fit for them. Doing this gives them something everyone loves: FREE STUFF! It also gives you an opportunity to upsell them on their next visit.
People Love Versatility
Becoming a one stop shop is a great way to gain and keep clients. If they can come to you for EVERYTHING this saves them time which is oh so valuable. Things you can offer to help expand your clientele include:
- Latest trends in hair color and styling
- Gender neutral products and services
- Natural/Organic products and services
- Full body treatments
- Waxing services
- Facials
Lasting Relationships
Continuity of service is such a great selling point when it comes to salon and spa services. High turnover rates make your salon look bad and can be worrisome. Customers want to be able to get the same great results every time they visit your salon, which means seeing the same employees regularly. Building lasting relationships with customers and clients is a huge key to success.
Schedule Flexibility
A great asset to your business is and always will be timing. In this instance timing is on your side when you’re open at the right times. A lot of beauty industry business comes from people who have full time jobs. Accommodating their busy schedules is key when setting your business’ hours. Consider your usual customer and adjust your hours accordingly. You can make it so that you’re able to be open a little later for the people who get off at 5. Open early on the weekends so that you can accommodate more people that are only off on Saturday and Sunday. Remaining flexible when it comes to time is imperative. The best way to fill your schedule is to open it up.
Technological Advancements
In the new age of technology, the easiest way to book appointments is online. The ease of not having to call a business and see what they have available, listen to several dates and times etc. is such an amazing amenity. Online booking and communication is a big selling point for many busy people. You can set an appointment anytime and anywhere and see all of the scheduling options right at your fingertips. Not only does this save your customers time, it saves your employees time too.
Another perk of technology in salons and spas is social media. Showing your capabilities in photos online is a great selling point for some customers. It’s like having a living portfolio that updates itself Social media also makes word of mouth referrals way easier. When somebody asks for recommendations online, its super easy to tag your favorite stylist or salon.
Cleanliness
It goes without saying that nobody wants to get hygienic services provided to them in an unclean environment. Not only is it unappealing to look at but it can be unsafe and unsanitary. Keeping a pristine salon environment is a great way to show your customers that you care about them and that you take pride in your establishment.
Here are a few ways you can keep your salon in tip top shape:
- Disinfect all common areas to prevent the spread of germs
- Keep the floors clean and dry to prevent accidents
- Clean light fixtures and air vents
- Have an adequate amount of trash receptacles and recycle bins in areas they may be needed
- Hold all staff accountable for cleanliness
To aid you in becoming the salon or spa everyone will love, you can obtain a merchant cash advance from Quikstone Capital Solutions. We can provide you with fast funding in as little as 48 hours to implement your new strategies.
Download Our Free Salon Investment Guide For More Ideas To Grow Your Business
Sources: Beauty Schools Directory, GCA Services, Lockhart-Meyer
