Finding ways to increase revenue at your auto repair shop can be a difficult task when you consider most owners play a hands-on role at their business. Finding additional areas of need for your current customers and ways to draw in new ones requires keeping an eye on trends and the competition. Here we’ve identified six key sources of revenue that your auto repair shop may be missing.
Social Media Promotions
Social media promotions have become an essential tool for small business owners in every industry. Most successful auto shop promotions start with a discount on a service considered to be regular maintenance. This is a great way to get a customer in the door and to wow them with your service at a discounted rate. Customer loyalty is important in all businesses, but auto repair shops can’t survive without it. These promotions give you an opportunity to delight your current customers and bring in new ones for a great first impression. Including a disclaimer that they mention your ad will help you track your success, but can be a turnoff to some customers. Instead, you can use electronic coupons or provide a section on their paperwork where they can write in a discount code. Analyzing your efforts to see what works best will make your marketing campaigns more efficient and effective.
Mobile Auto Repair
"Mobile" has become the watchword for the modern consumer society. Shoppers consult their smartphones to find the stores, products and services they want. But the reverse also holds true. GPS technology makes it easier than ever for businesses to bring their products and services directly to the consumer. It's hard to imagine a more relevant situation than a driver whose car has died in front of their home, at their workplace, or in the middle of the road. They need your help, and they need it now, but they can't get to you. Dash to the rescue in a mobile mechanic van, and that customer will remember it and turn to you the next time something needs fixing.
Collision Repair Services
Some primary collision services include dent repair, paint scratch repair, tire installation, wheel rim repair, vehicle diagnostics and glass replacement. Auto shops that assist customers with insurance claims and help with rental car arrangements gain an advantage over regular auto-service providers. Shops offering collision services need to have the necessary expertise in collision repair, damage analysis, refinishing and structural repair. A good collision repair team is proficient in welding, custom painting, refinishing, structural and non-structural repair and damage estimating.
Classic Car Restoration
The vintage auto market is revving up right now with auctions for classic muscle cars and old luxurious vehicles generating millions of dollars in sales. Muscle cars are certainly thriving and creating an entirely separate auto culture. With the classic car market booming to new heights, this also means fresh opportunities for auto shops across the country to bring in new customers and garner new sources of revenue.
Carwash
A car wash can be a great way to attract new customers and keep current customers happy. Being able to offer a complimentary wash after a substantial repair can soften the blow of a large bill. If you are unable to staff a car wash with your own employees, there are several independent contractors looking for a quality location to set up shop. A car wash can increase the visibility of your business and allow for consumers that are not in need of repair to get to know your establishment. This can be a paid service that brings in additional revenue as well as a great opportunity for giveaways and coupons.
Detailing
Detailing the interior of a car can be an expensive luxury. Customers in need of a good detailing service will pay up for a quality product. Having the ability to get your car detailed as you wait on a repair can be a great time saver. The added revenue from this service can help to fund advertising and other aspects of your business that influence your bottom line. You will want to ensure you use high quality products and hire an experience detailer as to not cause damage to your customer’s vehicle. Offering detailing services will have your customers leaving with their car running and looking like new.
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