When it comes to converting leads into customers, the key is trust. While customer interest is rooted in your marketing campaigns, trust differs entirely. If buyers don't trust your brand, they won't be interested in buying from your business.

No matter the product or service you offer, customers ask themselves the following questions when deciding if they trust a business:

• Does the product meet my needs?
• Is the product as good as they say it is? Will it do what they say it will?
• What concerns should I have in choosing this company?

It's All Out There

With just a few clicks, potential buyers can find the answers to these questions by reading reviews from your current and past customers. They can also learn about the experience others had with your products, your company, and even with your employees.

Do a quick Google search of your company's reputation and see what pops up. How good is your digital reputation? Would you trust your product based on what you found?

It's All About Trust

When your digital reputation is sound, it will go a long way toward fostering trust with your target audience — helping them feel good about making purchases with your company.

When your digital reputation is positive, it fosters trust with your target audience — helping them feel good about interacting with your company.

Building trustworthy relationships are more challenging if you have a negative online reputation. It also contributes to buyer hesitation and generates fear about doing business with your company. 

To provide an excellent online experience, you should consistently manage your business's digital reputation. After all,  one bad review can be enough to deter leads from doing business with your company. Focusing on what customers say about your business and sharing their positive experiences is a highly effective way to attract new customers and build long-lasting, trustworthy relationships.

Since 2005, Quikstone Capital Solutions has worked hard to gain the trust of its merchants. Quikstone has an A+ rating with the Better Business Bureau, and 80% of the merchants we fund are repeat customers. We value the trust they place in us.

If you are searching for a company that can provide easy, fast, and flexible funding for your business needs, consider Quikstone. We will always tell you the truth, even if we lose your business, and we will never do anything that could negatively impact your company.

If you accept credit cards, you could qualify for up to $250,000, and with Quikstone, there are never any hidden fees or collateral needed. To learn more, contact us today.