On the surface, clients come to your hair salon for a new hairstyle or other service. However, many of your customers are there for the experience of being pampered in a wonderful space. That experience will turn once-in-a-while walk-ins into loyal patrons.  That's why you should create an elegant and relaxing environment in your hair salon. Your interior should include decor that is not only attractive, but communicates a lavish feel.  So, what can you do to improve your salon so that it carries the ambiance of exceptional service? Here are a few ideas.

The Right Attitude

Before you even get to the point where you redesign or upgrade equipment, you and your staff should be sure that you have right mindset about providing quality service.  Have you been to Target lately? The next time you're there, look for the customer service station. You won't find one. You will, however, find something called a "Guest Service" station.  You're a guest at Target, not a customer.  This may seem like a little thing, but the reality is it is brilliant marketing. Target doesn't view people who visit its stores as customers. The company views them as guests.  If that's going on at a retailer, how much more important is it that you, your management, and your other employees treat people who come to your hair salon as guests? If you adopt a corporate mindset that they're guests, who should be treated with hospitality, instead of guests, who are just paying for a service, then you'll find that they'll appreciate your efforts by coming back.

Upgrade Your Chairs

Are the chairs in your current salon just a notch up from an old-school barber shop chair circa 1975? If so, then you're certainly not giving your customers the impression that they're special.  Upgrade your chairs to a more pleasant design and something that offers a significant level of comfort to your guest. Go the extra mile here. Get the best of the best, even if it costs more. It's an investment that reinforces the experience that your guests are looking for.

Make A Great First Impression

What are people seeing when they first walk in the door at your hair salon? A desk? A bunch of magazines on racks? A cash register?  None of that makes people feel special. Remodel your welcome area so that when people walk in they're treated to a well decorated space that's warm and inviting.  Fresh flowers and artwork can give a touch of class to your establishment and make your guest’s experience a memorable one.

Remodel The Restrooms

There is a reason why you'll see some very well designed restrooms at fancy restaurants. That's because the restaurant wants the entire experience to be pleasant.  Certainly, people expect to be waited on at a restaurant. They expect to be waited on at your hair salon as well. By upgrading your restrooms with a decor that's more eclectic, you'll be extending the "great experience" theme. If it's good enough for restaurants, it's definitely good enough for your hair salon.  Make sure that you give people who visit your salon a great experience as soon as they walk in the door. From the aesthetics of the interior to the service that you actually provide, your business should create a great experience for everyone.

In many cases small business owners lack the credit or collateral to access the money needed to remain flexible.  Quikstone Capital Solutions provides cash for businesses.  A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper, whether you need cash to buy equipment, cash to renovate or expand, cash to purchase inventory, cash to advertise or cash for emergencies. Quikstone Capital Solutions can help.  Click below to download our Free Salon Investment Guide for more tips to improve your small business.