Merchant Cash Advance Blog

Summer is almost here and it’s time for restaurant owners to begin thinking about how to capitalize on the influx of tourism dollars.  With busy times ahead now is the time to start planning for your events, staffing and marketing needs.

Avoiding menu fatigue can be one of the toughest tasks that restaurant owners will face.  Not only does it mean developing new dishes, it can mean finding sources for new ingredients and different distributors.  It can be tough to admit that your menu has become stagnant but it’s important to keep it fresh to grow your customer base.  You’ll need detailed preparation and the buy-in from your entire staff to consistently update your menu.  Your most popular items should remain on the menu year round to satisfy your regulars but your restaurant and menu should be constantly evolving.

With nearly every American owning a smartphone or tablet it’s imperative for small business owners to incorporate mobile into their company’s strategy.  The popularity of mobile devices is continuing to grow and is now being used as a primary source for consumers to gather information on products and even make purchases.  Small businesses including restaurants, retail, auto repair, liquor stores and salons can all benefit greatly from the mobile revolution.

Investing in a food truck is the perfect way to take your brick and mortar restaurant to the next level and grow your business. 19% of established restaurants say they are very/somewhat likely to launch a food truck within the next two years according to the National Restaurant Association. Between expanding the reach of your brand and providing a less expensive second location, taking your restaurant to the street can add many benefits to your bottom line.  Offering flexible locations and the ability to cater social events, food trucks offer a chance to reach new customers and expand your revenue base.

It’s that time of year again when catering companies need to gear up for the busy graduation season.  There are many different steps you can take to maximize your profits during this time.  As a caterer, taking advantage of busy seasons is what drives your bottom line.  With high schools and colleges finishing up their semesters, it’s important that you are prepared to take on the extra business and that you leave a lasting impression on your customers to create repeat business.  Catering is driven largely by word of mouth advertising.  Ensuring that each event you serve is well thought out and goes off without a hitch is critical to the survival of your business.