The fall and winter months can be prime season for a catering business owner if you promote and plan for specific events. Creating packages that include pictures and descriptions of your different themed items will help sales. Online ordering with a fully customizable customer experience is what today’s customers are after. Make your catering service an experience, not just a meal.

Halloween

Developing a Halloween themed catering menu can be a great way to draw in business in the autumn months. This can include traditional candies incorporated into new dessert items. Simply renaming some of your common menu items to fit the Halloween spirit can be a great add to your marketing. Serving food out of pumpkins and trays decked out with holiday décor can add a real uniqueness to your guests catering experience. Halloween is in large part for the kids and the young at heart, so it is important that you make things fun.

Thanksgiving

Thanksgiving is a time for family and quite often the first significant amount of time off during the year for workers and students. Many times family members don’t want to put the time in to cook a traditional Thanksgiving meal. As the owner of a catering business this is good news. You’ll want to be sure that you get any kind of Thanksgiving orders well in advance as some of the traditional menu items can become scarce leading up to the holiday. Your marketing efforts should be focused towards past and current clients as well as busy professionals. Be sure to offer all of the traditional dishes as well as some unique items of your own that will make your menu unforgettable.

Winter Holidays

During the winter holidays people can become extremely busy with shopping, travel plans and organizing family events. This is prime time to step in and offer your services. Another gold mine for the catering business is office Christmas or Holiday parties. Start distributing flyers and emails to local businesses as soon as possible. These parties can be extremely profitable and some of the bigger companies may prove to be extremely good customers if your dishes give off a good impression. These parties can be a gateway for steady business year round.

New Years Eve

New Years Eve should be one of the biggest events circled on your marketing calendar. These parties tend to be extravagant and pricey items such as champagne can make profits go through the roof. Ramp up your New Year’s Eve marketing campaigns early. This should include targeting current customers with party ideas and even blogging about how holiday parties can be great team building exercises for local companies. 

Winter Commencement

Although most graduation parties take place in late spring and early summer, colleges and universities also hold a winter commencement. This can be a great source of income for your catering business and a niche market that many do not focus on.

Football

From the middle of December through the first week of January is college football bowl season. These events have become an American tradition and fans hold parties to watch the games every year. This is an excellent opportunity for caterers. Not only does the private market offer great revenue potential, it’s also a great idea to focus on the bar industry. May fans hit the bars to watch the games, especially during the playoffs. Many bars offer a very limited menu so doing some networking and making connections with local bar owners could bring in a consistent revenue stream. The Super Bowl of course is one of the biggest sporting events in the world. Traditional items such as buffalo wings, nachos and other appetizers should be the focus of your football menu.

Quikstone Capital Solutions has been providing small business owners with merchant cash advances to stabilize and improve their companies for more than 10 years. If you are in need of a cash to cover unexpected costs, or if you’re looking to make long overdue improvements, a merchant cash advance could be right for you. With the ability to quickly qualify and get your money in a timely fashion, there is no more convenient option.

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