Experiential marketing and interacting with your customers on a continual basis has become more important than ever for small business owners. Finding fresh ways to reach your audience has been made easier with advancements in video and social media platforms. “Video live streaming is, quite simply, the act of transmitting live footage over the internet to an active audience. In the past, live streaming was typically done on a dedicated platform, but today, social media has expanded the reach of live streaming to Facebook, Twitter and Instagram.” The incorporation of this technology has been slow for small businesses, but those that have embraced it are reaping the rewards. Here we’ve outlined how your company can utilize and benefit from live streaming.

Use A Rough Script

When filming a live stream event you want it to come across as natural and conversational. While you do want to have an outline and rough script, avoid mapping out every word you’re going to say. This will give your video energy, spontaneity and make you more relatable.

Teasers

Using livestream to advertise an upcoming product launch, sale or event can help your business gain exposure and build anticipation. A teaser series that is entertaining and leads up to your event or launch can help you build momentum and create a sense of urgency for potential buyers. These videos should be short and include a humorous or dramatic storyline.

Product Demonstrations

Live demonstrations show the true nature of your product and can help communicate ideas like ease of operation or easy cleanup. They also help to build credibility as potential customers have a chance to see your products in action prior to purchase. During your broadcast be sure to answer any questions in a timely manner and demonstrate the functions or options that your audience is asking for. It is best to have a separate person commanding your chat to help avoid dead air.

Brand Personality

Video gives your company its best chance to relate with potential customers. It is best to be yourself in front of the camera and include several members of your team in the process. Communicating directly with your customers in real time gives you a chance to show what your brand is all about. These videos give you a chance to show off your humor, community involvement and even charitable works. If your company is passionate enough about a cause then it is worthwhile to communicate that to your audience.

Exclusive Incentives

One way to encourage a larger audience is to offer deals that are exclusive to your live streaming audience. This will also help build the popularity of your livestream as well as your brand. Whenever you offer your incentives, encourage your audience to invite others to your broadcast. Creating buzz around your live stream is essential to its success. Advertise your live event and the fact that there will be exclusive offers ahead of time to build your initial audience.

With over 12 years in the business, Quikstone Capital Solutions has proven to be a trustworthy and knowledgeable lender specializing in small business funding. Over 60% of our clients are renewals looking to continuously grow their business. If you are in need of a cash to cover unexpected costs, or if you’re looking to make long overdue improvements, a merchant cash advance could be right for you. With the ability to quickly qualify and get your money in a timely fashion, there is no more convenient option. 

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