They have no memory of a time without cell phones and the internet. They are the first truly digital generation, born in the late 1990s to early 2000s or specifically from 1997 to 2012. This is Generation Z.
How To Understand The Power Of Gen Z
While the summer heat is still in the air, it is time for your retail store to prepare for fall. Along with fall comes a change in weather, a change in colors, and a change in buying habits. Fall and winter holiday shopping will pick up speed quickly. Here are a few ways to prepare:
With 80% of U.S. consumers affiliated with at least one loyalty program and more than 55% agreeing that such programs are more important than ever, it's safe to say that loyalty programs can be a significant boost to your business.
6 Tips To Help Recession-Proof Your Small Business
What is a recession? The technical definition of a recession is when there is a decline in GDP for two consecutive quarters in a row. Generally, a recession happens when consumers and businesses lack confidence that things will remain good long-term and tighten their belts, spending less money. So how can you make sure that your business can handle an economic downturn? Here are a few ways to recession-proof your business.
Restaurants and retailers have learned dozens of lessons from the challenges of the past few years. Whether it was the pandemic, supply chain delays, hiring shortages, or inflation, business owners had to find new and creative ways to navigate consumer spending cuts. One positive lesson learned is that gift cards are an excellent way to boost merchants' revenue during tough economic times.
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