Merchant Cash Advance Blog

As a small business owner, you understand the importance of promoting your business, but you may not know where to start or how you should be investing your advertising dollars. Here are some of the best advertising strategies for small businesses to help you launch an effective advertising campaign. (courtesy of the Better Business Bureau)

It's long known that gift cards provide an easy and effective way for restaurants and retailers to increase holiday sales. According to studies from last year's holiday season, businesses saw a double-digit increase in gift card sales. The good news is that gift card sales are expected to grow by 9.5% in 2022.

They have no memory of a time without cell phones and the internet. They are the first truly digital generation, born in the late 1990s to early 2000s or specifically from 1997 to 2012. This is Generation Z.

While the summer heat is still in the air, it is time for your retail store to prepare for fall. Along with fall comes a change in weather, a change in colors, and a change in buying habits. Fall and winter holiday shopping will pick up speed quickly. Here are a few ways to prepare:

With 80% of U.S. consumers affiliated with at least one loyalty program and more than 55% agreeing that such programs are more important than ever, it's safe to say that loyalty programs can be a significant boost to your business.