It's long been known that gift cards provide an easy and effective way for restaurants and retailers to increase holiday sales; According to studies from last year's holiday season, businesses saw a double-digit increase in gift card sales.
You need a solid gift card strategy to increase sales this holiday season. Here are five actions to take now to make your holiday gift card program a success.


Walgreens is using robots to count pills and package the prescriptions you order.
The holiday shopping weekend that encompasses Black Friday, Small Business Saturday, and Cyber Monday is vital to the bottom line of small businesses across the country. Plan ahead, promote early, and don't just offer the same deals as everyone else. Try to come up with something that will really stand out and attract attention. So, if you're a small business owner, how can you ensure you get the most out of this holiday shopping weekend? Here are some tips:
Your business's profit margin measures the percentage of revenue you keep after paying all your outgoing expenses. It sounds simple but understanding your profit margin is critical to running a successful business.
The holiday shopping weekend is when many businesses look to get into the black for the year. Small Business Saturday was developed to focus on local businesses and take some attention away from big box stores and online giants. You can take advantage of this focus and increase your holiday sales in several ways, but you’ll need a plan. Here are five tips to increase Small Business Saturday revenue.

