Merchant Cash Advance Blog

Much has been said about the so-called “death of retail”, but despite a number of larger retailers closing stores, the market is actually expanding. According to the National Retail Federation, for each company closing a store, 2.7 companies are opening stores. In many cases it is small businesses emerging as they are competing in a slightly different market than larger box stores. The term “specialty retail” infers that your business has a specialization, and whatever that is needs to be nurtured and marketed properly. Additionally, an emphasis on innovation and originality is what can set your store apart from your competition.

This year brings sweeping changes to our tax laws and small business owners should be aware of how they will affect them. While many people only think about taxes for a few days a year, small businesses need to be vigilant with accounting and tracking at all times and keep up with the latest changes.

Restaurant owners have a chance to win big during the Super Bowl.  Did you know that the Super Bowl generates upwards of $14 billion dollars in total spending and that an average viewer generally spends $75 on the event just buying things like food, clothing, TV's and more for the big day? What do you do if you want to take advantage of the Super Bowl to increase your restaurant earnings but you don't have millions to spend on a TV ad during the big game? Here are some tips to help your small restaurant capture a piece of the Super Bowl pie.

Big events like the Daytona 500 can help you drive your profits up and open new streams of income for your restaurant. Event driven marketing can help your restaurant business thrive regardless of the season. The good news? Your restaurant does not even need to be near the event to profit from it. A little savvy research, a pinch of creativity and a willingness to put in a little time and effort can translate into increased revenues. Event marketing is a wonderful way to market your brand to new demographic audiences while building trusting relationships with customers so that they continue to do business with you over time.

The weeks following the holiday season can be slow for small business owners but there are several tasks that should be addressed during this time. Revisiting your business plan and developing new revenue generating strategies is a great way to use your down time and reduce your chances of a post holiday slump. While many owners are still experiencing a holiday hangover it’s important to use this time to secure the future of your business.