Merchant Cash Advance Blog

Depending on your location, the winter season can be a slow one for restaurateurs. Restaurant delivery services are becoming more popular in today’s bustling society. The convenience of being able to have a first class dinner delivered to your door can appeal to several different demographics. For those with full time jobs and children, getting the kids together and suited up to eat out can be a chore. For couples seeking a quality meal without having to deal with restaurant crowds, having a dinner delivered can provide you with the desired privacy for your date night. Those with health issues that don’t allow them to leave the house truly appreciate the treat of a gourmet meal being delivered to their doorstep. So what does your restaurant need to make it happen?

Much has been said about the so-called “death of retail”, but despite a number of larger retailers closing stores, the market is actually expanding. According to the National Retail Federation, for each company closing a store, 2.7 companies are opening stores. In many cases it is small businesses emerging as they are competing in a slightly different market than larger box stores. The term “specialty retail” infers that your business has a specialization, and whatever that is needs to be nurtured and marketed properly. Additionally, an emphasis on innovation and originality is what can set your store apart from your competition.

This year brings sweeping changes to our tax laws and small business owners should be aware of how they will affect them. While many people only think about taxes for a few days a year, small businesses need to be vigilant with accounting and tracking at all times and keep up with the latest changes.

Restaurant owners have a chance to win big during the Super Bowl.  Did you know that the Super Bowl generates upwards of $14 billion dollars in total spending and that an average viewer generally spends $75 on the event just buying things like food, clothing, TV's and more for the big day? What do you do if you want to take advantage of the Super Bowl to increase your restaurant earnings but you don't have millions to spend on a TV ad during the big game? Here are some tips to help your small restaurant capture a piece of the Super Bowl pie.

Big events like the Daytona 500 can help you drive your profits up and open new streams of income for your restaurant. Event driven marketing can help your restaurant business thrive regardless of the season. The good news? Your restaurant does not even need to be near the event to profit from it. A little savvy research, a pinch of creativity and a willingness to put in a little time and effort can translate into increased revenues. Event marketing is a wonderful way to market your brand to new demographic audiences while building trusting relationships with customers so that they continue to do business with you over time.