Summer Salon Trends

Posted by Karen Erdelac on Jun 19, 2017

Summer Salon TrendsIn an industry that revolves around trends it is essential that small business owners in the salon industry pay close attention to emerging styles. The competition in the beauty industry is fierce and those with independent salons need to maximize every revenue opportunity. As with many businesses, salon trends change with the seasons and the summer months bring about a whole new set of styles to get familiar with. It can be difficult to differentiate between a passing fancy and what may be a lasting trend, but in the salon industry you need to be up to date with every new technique. Much like our 2017 Salon Trends and 2015 Salon Trends blogs, here we’ve compiled some hot ticket items that your salon should be offering this summer and will increase salon revenue.

Strobing

Strobing is basically highlighting but for your skin instead of your hair. This is a trend that has become extremely popular at high-end salons but is still in its infancy. It is a fairly new practice that blossomed from the recent contouring craze but has shown to be less expensive and easier to master. Strobing is a popular option for the summer months as the warm weather and sun can take its toll on a person’s complexion. Tips for mastering the technique can be found here.

Ombre and Dip Dyes

Summer Salon TrendsOmbre hair and dip dyes have become a lasting trend especially in Hollywood celebrity circles. If you’re not already familiar with ombre, it is essentially a subtle highlight that creates a gradually lighter tone from your scalp to the tips of your hair. This is especially popular in the summer months as the sun can naturally highlight the top of your hair while leaving your tips dark and flat. Since so many trends depend on celebrity choice and opinion, this is one service your salon needs to master.

Microblading

Microblading is a technique that developed from the eyebrow tattoo trend but is more refined and natural looking. A technician uses a special microblading pen to fill in eyebrows and shape them to a client’s desired contours. This process can take up to two hours and provides results that can last up to three years. Because of its meticulous nature it is an expensive procedure and has become a proven money-maker in the salon industry.

Chrome Nails

Prior to 2016 metallic nails were extremely popular but nail artists struggled to achieve a truly reflective chrome look. That all changed with the introduction of a special powder that reacts with a traditional gel coat to create a smooth chrome appearance. This procedure has become so popular that videos documenting the process have gone viral. This appears to be a trend that is here to stay and is a technique that your nail technicians should be familiar with.

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Topics: Salon and Day Spa