Merchant Cash Advance Blog

Cocktails take center stage in the summer months for restaurants, bars and liquor stores and using your advanced knowledge of mixology can help you bring in additional revenue. Instead of just selling your drinks, take the opportunity to interact with your customers and teach them how to make them themselves. This will help to build a relationship with your patrons and ensure they have a good time at your establishment.

Liquor store owners get an earful from oenophiles who dream of stocking shelf after shelf with hard-to-find vintage wine; they listen patiently while craft beer enthusiasts estimate aloud the square footage they would need to refrigerate all the rare ales they would stock. But in a real-life store, even when business is booming, it doesn't look like those customer daydreams. There is payroll to process, a license to renew, and the challenge of stocking what will appeal to loyal specialty liquor enthusiasts as well as the masses. Non-owners imagine this to be the fun part: tasting liquors, choosing mixers, getting first crack at new brands of fine spirits. In reality, smart buying involves complex data and demographic analysis, and calls for store owners to have access to fast funding.  The most successful liquor store owners keep their fingers on the pulse of entertaining and dining trends in their area as well as changes in beverage tastes nationwide. They plan strategically for annual events - big beer orders before football season and liqueurs for the winter holidays all while also being able to move quickly when an unexpected purchase opportunity is presented.

Are you looking for a way to boost sales at your liquor store? Consider the art of merchandise display.  Merchandise displays affect your customer’s shopping habits by making products more prominent and appealing. When done correctly, displays can boost liquor store sales by bringing your best products to the forefront and increasing sales per transaction.  There are several ways to utilize merchandise displays at your liquor store. Here are a few of our favorites.

In order to compete with larger liquor stores, small business owners need to be flexible and present a customer centric experience.  It can be difficult to research ways to improve your business as liquor stores are a unique business.  Here we’ve compiled a list of resources to help you invest in your small business.  Click the headings for more information on each topic.

Finding ways to increase revenue for your liquor store can be a challenge but it is a necessary endeavor.  With more and more chain stores popping up the competition is fierce.  Pricing is likely one of the advantages the larger stores have over privately owned establishments but there are other ways you can draw in new customers and keep your current base loyal.