Merchant Cash Advance Blog

Many restaurants serve pre-packaged and canned goods as part of their dishes, this is a practice that can destroy your business.  Most owners point to the time saved and convenience of these items but they are doing much more harm than good.  Pre-packaged items are typically lower quality than freshly made ones and they lack originality.  While there are certain cases you can get away with using one of these items it is a best practice to avoid them whenever possible.  When people go out to a restaurant they expect quality products and it’s easy to tell when something hasn’t been freshly made.  Crafting the majority of your ingredients in house can increase restaurant quality and revenue and deliver a much higher quality product overall.  This is also a strong marketing point and will draw in customers with discerning tastes.  Here we’ve outlined some menu items that are well worth the time to create in house.

Finding new and creative ways to promote your restaurant can be one of the most time consuming and continuous efforts an owner will undertake.  Targeting niche markets is one of the most effective strategies for bringing in new customers.  Theme nights provide you an opportunity to reach different customer bases to see which are most successful and where to place future marketing dollars.  They also help to keep your restaurant fresh while providing variety and energy to your atmosphere.  These nights give customers an opportunity to interact with you, your staff and other customers.  That familiarity builds brand loyalty by giving patrons insight into the human side of your business.  The key to a successful theme night is getting everyone involved and ensuring a fun environment.  Here we’ve compiled some great theme night ideas to reach new customers and increase revenue.

As the saying goes, breakfast is the most important meal of the day.  The same holds true for owners looking to grow your restaurant business.  Establishments that focus solely on breakfast have begun to erode as fast food has taken over the niche.  This does not mean there is not a demand for freshly made food.  In reality, those looking for something more than an egg sandwich have few choices these days and established restaurants are in great position to capitalize on this.  One of the biggest benefits of serving breakfast is that many of the ingredients that are traditionally used are relatively inexpensive.  With some creativity and innovation breakfast dishes can provide significant profit margins.  Getting started will require several managerial tasks including staffing, marketing and research to determine what type of competition you will face.  Here we’ve outlined five ways grow your restaurant business and can get the most out of your morning menu.

The number of people who choose to go out to watch sporting events has increase so much recently that Neilsen has had to adapt the way they measure TV ratings to account for them.  With this trend continuing to pick up steam it’s imperative that you are well prepared and make your restaurant’s plans for the big game.  If you are able to pull off the ultimate Super Bowl party your restaurant stands to gain loyal customers for years to come.  You want to make this experience as fun as possible for your guests regardless of which team they’re pulling for.  There are several ways to make your event memorable and here we’ve outlined some of the best ways to grow restaurant revenue for your Super Bowl party.

According to several economic sources women account for 85% of consumer spending.  With that type of purchasing power it is in a restaurants best interest to make their business as appealing to women as possible.  In general, women tend to seek out healthier food options much more frequently than their male counterparts.  They also tend to be more willing to try newer concept restaurants and foods.  Fresh quality ingredients as well as the ability to customize their order rank high in importance to women consumers.  Here we’ve outlined some of the best ways to appeal to the purchasing power of women.