Merchant Cash Advance Blog

With cold days upon us, customers will be flocking to restaurants for something to warm them up.  While keeping your traditional dishes center stage it may be a good idea to add a few winter favorites to heat up your menu.  Constantly evolving your offerings to meet the ever developing American pallet is essential to restaurant success.  Using seasonal menu items to test the waters and see what works for your customer base will help you to evolve while keeping costs lower.  It also provides an opportunity for your chefs to get creative and develop new signature items.  Here we’ve compiled a few of our favorite winter recipes to increase your restaurant revenue.

Events are a great way to increase restaurants revenue, gain exposure and develop a customer base. A well planned affair provides the opportunity to build relationships with patrons and showcase what you have to offer.  There are many different components that will determine your success.  Each one requires careful planning and a buy in from your employees.  The customer experience should be the main focus as the whole point is to expand your clientele.  If pulled off correctly a restaurant event can bring in business and revenue well into the future.  Since there is a significant investment involved it’s important you are well prepared.  Here we’ve outlined some of the most important aspects involved in event planning.

Fall means football season, and along with that comes an enormous revenue opportunity for bars and restaurants.  According to TV by the numbers, 64% of Americans watch NFL football, a large number that does not include the legions of college football fans around the country.  ESPN is in the midst of a study to show how many people are choosing to view games outside of the home.  Preliminary numbers show that 10-20% of American viewers watch at bars, restaurants and gyms.  With these numbers being so large and continually increasing it’s an important customer base to cater to.  Drawing in football fans can actually be quite easy, but there is a cost involved.  The payoff for bringing in these customers can be exceptional and will also add to your regular customer base even when the season ends.

Whether you own a liquor store, bar or restaurant, cocktails should be central to your holiday business plan. Promoting original recipes or classic festive holiday drinks will help to bring in additional revenue.  In a liquor store setting, providing samples of these drinks to customers will expose them to new tastes and even make them nostalgic over old favorites.  Be sure to provide recipe cards and a list of products needed to create them.  In a restaurant or bar, creating colorful menus that show off these seasonal items will catch your customer’s eye and encourage them to indulge.  Here we’ve compiled some of our favorite holiday cocktail recipes.

We’re getting ready to roll into a new year so we’re taking a look into the up and coming food industry trends.  Whether you’re in the restaurant, catering, bakery or retail business it’s imperative that you keep up to date with expanding tastes.  It takes being innovative while remaining authentic to truly succeed in a highly competitive market.  Your ability to adapt will directly impact your ability to bring in new customers.  Trends come and go but there are some that have been steadily growing and appear headed for a heavy increase in popularity in the coming years.  You’ll notice some of these shifts have been occurring for years.  While several other movements have come and gone, the following trends look to become mainstays in 2017.