Using a Business Cash Advance to Fund Content Marketing

Posted by Karen Erdelac on Apr 11, 2015

Business Cash AdvanceSimilar to the fast growing trend of social media marketing, the realm of content marketing has quickly become one of the biggest trends for businesses in all types of industries in recent years. 

In 2012, ContentWise and the Custom Content Council reported that North American marketers spent more than $40 billion of business cash on content marketing - marketers plan to spend even more moving forward. Meanwhile, a Content Marketing Trends survey found that 89 percent of marketers who used content marketing say it works. 

Content Marketing Raises Brand Awareness

So, it is lucrative and it works, but what is it exactly? 

Content marketing is the creation and sharing of free media and content that is meant to attract, convert and retain customers. The content your brand creates is similar to what your company specializes in (e.g. a restaurant writes food-related content). This type of marketing comes in a wide spectrum of forms: articles, blog posts, videos, case studies, infographics, webinars and so on. 

Since consumers want to learn information and statistics from advertising, content marketing can certainly be a valuable tool for brands and businesses. Google, too, is a big fan of content marketing, and its algorithm updates hardly impact content marketing strategies, particularly if they're detailed and unique.

Business Cash AdvanceIt Takes a Professional

Although it might appear that every business is integrating content marketing into their marketing plan, not everyone is doing it well. According to a study released by the Content Marketing Institute (CMI) last year, only one-third of B2B small business marketers reported they were effective at launching content marketing strategies. 

The same CMI report noted that there are a wide variety of factors that B2B small business marketers face, including a lack of time, producing enough content, establishing engaging content, a lack of a budget and finding trained content marketing professionals. This suggests that companies might need to hire professionals to initiate and maintain a content marketing plan. 

With many businesses planning to enhance the amount of digital marketing content they release over the course of the next year, they're also reporting the challenges and difficulties in finding the right content marketing professional or team. If you're considering bringing on content marketing hires to your business, then here are a few things to look for in each applicant: 

  • Content marketers are  savvy and know how to write for the Internet.
  • They want to learn about  all aspects of your business
  • Writers maintain a background in your field or have a desired interest.
  • Professionals have excellent time management skills.
  • Digital marketers understand to write to educate and not for traffic.

Content Marketing is a Long-term Business Investment

Content marketing is certainly a long-term investment that pays off as time goes by. Content marketing, especially when it's evergreen, continually generates increased views to your website and brand.

It may at first be a hard and expensive endeavor, but the good news is that business cash from a financial services firm like Quikstone Capital Solutions can help cover these marketing costs. A business cash advance is an alternative financial tool that many SMBs mull over to assist in their short-term costs, business expansion plans or marketing efforts. 

If you're interested in incorporating a content marketing strategy into your business plans then check out Quikstone Capital Solutions and apply for a business cash advance today. This is the first step in your business's customer acquisition and brand ubiquity.

Wondering if a merchant cash advance is right for your project? Try our ROI Calculator

Topics: Funding Your Business