Merchant Cash Advance Blog

There are many factors that influence the customer experience that directly translate into sales.  Considering human psychology and the process that contributes to making a purchase decision will help you to optimize your customer experience and increase sales.  Here we take a look at some of the key contributors to the customer experience as it pertains to a retail clothing store.

Having a great restaurant point of sale system can streamline your business and make it more profitable. When evaluating restaurant POS systems, you need to make sure you find the right fit for your business. While each establishment differs on what they need out of their POS system, there are some features that every business should look for when making a decision.

St. Patrick’s Day can be extremely profitable for restaurants and bars, and what better way to celebrate than hosting your own event.  Restaurant events can help to bring in a large amount of business in a short period of time, all while creating memories that can lead to new loyal customers.

Happiness at work is pretty important to most of us. After all, we generally spend more time at work than we do at home with our families. Employees’ happiness should be important to business owners too. A study by the University of Warwick shows that happy employees are 20 percent more productive at work. How do employers create a joyful workplace? It starts with understanding what makes employees tick. How can we attract the right kind of employees? Create an employee-centric culture that not only attracts good employees, but it also helps to keep them.

Liquor stores face fierce competition from convenience stores and online distributors, making the strategic marketing of your brand and products all the more important.  This can mean putting more money behind your marketing efforts, adding to your product offerings and making a concerted effort to interact with your customers.  Here we present four tactics you can use to improve sales at your liquor store.