Merchant Cash Advance Blog

So much attention is placed upon bringing in new customers these days that strategies to retain current customers have fallen by the wayside.  Most small business owners would agree that loyal customers are what fuel their bottom line, so it goes without saying that developing relationships with potential long term customers can significantly impact your revenue.  Utilizing strategies to create customer loyalty and improve the image of your brand is a worthwhile venture that can provide your business with steady long term income.    While bringing in new customers should always be part of your plan, maintaining those that have already displayed a fondness for your wares is equally, if not more, important.  Repeat customers become evangelists for your brand thus providing you with invaluable word of mouth advertising.  A loyal customer base also brings about the perception of quality which can impact how potential customers view your brand.

Catering businesses tend to bring in the majority of their revenue during the spring and summer months.  These times are flush with events that require your services.  Graduations, barbeques and weddings typically happen during the warmer months and represent big business for catering companies.  The cooler months can bring about more of a challenge to maintain steady business.  Coming up with creative promotions geared towards autumn, winter and holiday themes are a great way to keep the money streaming in.  Here we’ve outlined several occasions that you can gear your marketing efforts towards.

With advancements in technology the auto industry is changing rapidly.  With this change comes several innovations that mechanics will need to learn to work on to attract new auto repair shop customers.  For many, this will include extensive training and an investment in education.  The good news is that many of these new features will provide auto shops with additional revenue sources.  As with any industry, the companies that take the initiative to stay ahead of the curve and learn the technology will reap the benefits of an ever growing customer base.  Along with changes in technology there are also several cosmetic trends that have taken a grip on the industry.  Auto shops that expand into fabrication are showing a significant bump in business as happy customers tend to return for maintenance and repairs.  Here we’ve compiled some trends that are beginning to take off and will require the attention of auto repair shop owners.

October is National Cyber Security Awareness Month. We have all learned how to take precautions when giving out personal information and how to guard personal documents. Being PCI compliant is as important as it has ever been. Thieves are always concocting new and devious ways to steal your Identity. Approximately 15 million United States residents have their identities used fraudulently each year with financial losses totaling upwards of $50 billion. Identity theft includes one or more of three types of incidents: (1) unauthorized use or attempted use of an existing account, (2) unauthorized use or attempted use of personal information to open a new account, (3) misuse of personal information for a fraudulent purpose.

Fall means football season, and along with that comes an enormous revenue opportunity for bars and restaurants.  According to TV by the numbers, 64% of Americans watch NFL football, a large number that does not include the legions of college football fans around the country.  ESPN is in the midst of a study to show how many people are choosing to view games outside of the home.  Preliminary numbers show that 10-20% of American viewers watch at bars, restaurants and gyms.  With these numbers being so large and continually increasing it’s an important customer base to cater to.  Drawing in football fans can actually be quite easy, but there is a cost involved.  The payoff for bringing in these customers can be exceptional and will also add to your regular customer base even when the season ends.