Merchant Cash Advance Blog

Businesses are quickly realizing the widespread opportunities for marketing via customized gift cards, with a recent rush of news stories going to great lengths to illustrate the incredibly varied ways businesses can expand their market control - and their customer base - with the use of the digitized cards.

The gift card industry continues to grow and earn more revenue, with the Huffington Post noting the industry will see a projected worth of over $120 billion over the course of 2013. And, not content to simply allow customers to purchase and trade them, many retailers are innovating and finding new ways to reach new customers via personalized gift cards. 

Quikstone Capital Solutions and Sterling Payment Technologies will showcase its innovative products and services for the retail technology industry at RetailNOW 2013, August 4-7, at the Mandalay Bay Resort and Casino in Las Vegas (booth 501) 

Experts say an improving job market is one of the factors that helped drive a 5.7 percent year-over-year increase in retail and food services sales between June 2012 and June of this year. The U.S. Census Bureau reports that retail and food services sales rose from $399.9 billion in June of last year to $422.8 billion last month. 

The goal of business is to make a profit. Many small businesses fail at this because they don’t know how to price their products or services, but pricing is the critical element to achieving a profit, a factor that all firms can control. If you’re a startup or are revisiting your pricing strategy, here are some suggestions from industry experts and small business owners to help you get the price right.