Proper Staffing Will Increase Salon Revenue

Posted by Karen Erdelac on Apr 24, 2018

beauty-salon-3277314_640How to increase salon revenue?  That is the burning question for most owners and there is no one simple answer.  Driving revenue involves an investment in marketing, aesthetics, inventory and most importantly, your staff.  Your workers are the face of the business in the salon industry and hiring quality, reliable, expert help is necessary for a salon to thrive.  To avoid falling shorthanded, we’ve outlined key positions that need to be filled in order to properly operate your business and increase salon revenue.

Owner

You as the salon owner stand at the top of the hierarchy.  Your dedication, work ethic and vision are what drive your business.  Being fully engaged in day to day operations with a focus on customer service, human resources and financial matters is the ideal role for a salon owner.  Marketing, hiring decisions and the overall organization of your business will also likely fall on your shoulders.  Continually educating yourself on trends and technology and making proactive decisions to grow your business will have an immense impact on your level of success.

Manager

Your manager will work directly with the rest of your staff to oversee operations and bring your vision of the company to life.  Strong organization and people skills are traits to look for in a quality salon manager.  Improving employee performance and ensuring immaculate service will be two of the most important tasks a manager will take on.  While there are other areas that will need their attention, you can always look to employee effectiveness and customer satisfaction when evaluating a prospective or current manager.

Stylists And Specialists

A variety of stylists and specialists will be needed to run the full-service salon that is in demand these days.  Offering additional services outside of haircuts and styling requires hiring staff that specialize in those areas.  Positions such as makeup artist and massage therapist can be expensive to fill but will provide a tremendous return on investment.  Not only will you be able to upsell current customers, you can draw in new ones with your unique service options.  The following are stylists and specialists you should be looking to hire.

  • nail-art-2688565_640Hairstylists
  • Nail Technicians
  • Color Specialists
  • Estheticians
  • Trichologists
  • Makeup Artists
  • Massage Therapist

Receptionist

Having a receptionist to greet customers, answer the phone and set appointments is a must to ensure a luxurious customer experience.  Your receptionist should have a detailed knowledge of your business so they can explain services to your customers.  In many cases your receptionist will also serve as a cashier so you want to hire a trustworthy individual.  As the first person your customers see as they walk in the door, your receptionist sets the tone for their experience.  Your receptionist should make your patrons feel comfortable and welcome from the moment they enter the door.

Cleaning Crew

While your stylists and receptionist should be responsible for their own areas, it’s still a good idea to hire on a dedicated cleaning person or crew for nightly deep cleanings.  The appearance of your salon plays a major role in customer satisfaction and loyalty.  Making the extra investment to ensure your salon sparkles will help your business shine.  Provide your cleaning crew with a detailed list of instructions so nothing is missed.

Evaluating your staff will help you identify which positions need to be filled, who needs additional training and who might need to be let go.  An investment in your staff is an investment in your brand and reputation and each hire should be closely scrutinized.

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Topics: Salon and Day Spa