Merchant Cash Advance Blog

Bringing in new business can be difficult for auto repair shop owners since many people will remain loyal to their mechanic for several years. Online ordering and auto repair video tutorials have also increased the number of small jobs being done by “do it yourselfers”. Increased car use during the summer months can mean an influx of new customers if you use creative marketing tactics to draw them in. Car sales also tend to spike in the summer months and this provides you a chance to attract new drivers. Summer specials basically invite people to give your shop a chance. You may even consider offering new service discounts for first time customers. If you are able to provide them superior service at a discounted rate it will give a tremendous first impression and may establish a long running customer relationship. Here are a few examples of specials you can offer at your auto repair shop. Make sure to stay creative and allow the uniqueness of your surrounding area to influence your marketing campaigns.

The auto repair industry is extremely competitive and developing strategic initiatives to grow and increase revenue is essential for long-term success.  Finding resources to help develop your business can be difficult.  Here we’ve compiled articles that can help your auto repair shop reach new heights.  Click on the headings for more information on each topic.

With advancements in technology the auto industry is changing rapidly.  With this change comes several innovations that mechanics will need to learn to work on to attract new auto repair shop customers.  For many, this will include extensive training and an investment in education.  The good news is that many of these new features will provide auto shops with additional revenue sources.  As with any industry, the companies that take the initiative to stay ahead of the curve and learn the technology will reap the benefits of an ever growing customer base.  Along with changes in technology there are also several cosmetic trends that have taken a grip on the industry.  Auto shops that expand into fabrication are showing a significant bump in business as happy customers tend to return for maintenance and repairs.  Here we’ve compiled some trends that are beginning to take off and will require the attention of auto repair shop owners.

With so many auto repair shops available to customers, it’s important that you know the best ways to market your shop.  Marketing in general has changed dramatically over the last decade due to advancements in technology and social media.  Keeping up with marketing trends is essential for a small business to thrive.  There are many effective ways to get the word out about your business.  If you are looking to remain competitive, you’ll need to take advantage of all of the marketing tools and avenues at your disposal. 

The auto industry is a popular target for environmental enthusiasts.  For this reason, among others, it is important for your auto repair shop to incorporate green practices.  Limiting the environmental footprint that your shop leaves is not only good for the earth; it’s good for business as well.  Being able to advertise your shop as environmentally friendly is a newer trend in the industry and can set you apart from the competition.  Many consumers seek out green businesses, so why would the auto repair industry be any different?  With a few small steps, you can get on your way to making your shop environmentally friendly, corner a growing market and increase auto shop revenue.