Merchant Cash Advance Blog

While a traditional potluck or company outing may not be the best way to celebrate the holidays with your employees this year, there are still a variety of ways to show them your appreciation. In what has been a very tough year for many, even the smallest of gifts can help to develop loyalty. Here we take a look at five ways to show employee appreciation during the 2020 holiday season.

Black Friday and Small Business Saturday tend to steal the spotlight during the holiday season, but the reality is that Cyber Monday represents the biggest opportunity for stores to capitalize. “In 2018, digital spending on Cyber Monday surpassed Black Friday by $1.2 billion, making Cyber Monday the biggest shopping day of the year.” This is something that is all but guaranteed to ring true in 2020. Digital sales have skyrocketed over the last six months and this holiday season is likely to set records for digital sales. Getting in on the action requires preparation.

Small Business Saturday is typically focused on the retail industry, but restaurants can certainly profit from it as well. The key is to come up with a few unique and valuable promotions that entice people to visit your restaurant during the holidays and beyond. Here are five Small Business Saturday promotional ideas for your restaurant in 2020.

Small business owners have been forced to adapt during the events of 2020 and investing in the digital side of their businesses has become top priority. Online ordering, ecommerce and digital marketing have all become necessities in order to remain competitive. Here we take a look at three key aspects of the digital side of business and how to leverage them for Small Business Saturday.

Autumn is upon us, and with that comes a variety of fall flavors to inspire new dessert creations. A well-crafted dessert menu can be the calling card for your restaurant and help you to draw in customers looking for a sweet treat. Updating your menu periodically and according to season keeps your offerings fresh and gives your loyal customers something new to try. Here are some of our favorites to help inspire your fall dessert menu.