Merchant Cash Advance Blog

Experiential marketing, at its core, is essentially bonding with your customers and potential clients. For small businesses, developing a relationship with your buyers will help promote brand loyalty and increase the visibility of your company. Experiential marketing presents a “hands on” opportunity for customers to get to know your brand and products. Additionally, it should provide participants with a lasting, positive impression of your company. Here we’ve compiled several different experiential marketing tactics that you can try at your small business today. Some of these may require a significant investment but the payoff can be monumental to build your small business brand.

Small businesses have many reasons to celebrate throughout the year. From Valentine's Day to the Fourth of July, from the Academy Awards to the World Series, there is regularly a holiday to remember or a special event to commemorate, which can actually serve as a boon for a restaurant, auto repair shop, salon, liquor store and other merchants.  Most businesses can incorporate a holiday or event into their marketing, whether through the means of a storewide sale, discounts, promotions or celebrations. There are several seasonal marketing opportunities of which businesses can take advantage to boost revenues.  Simple store design can make a difference, such as installing decorations, informing of special discounts or free coupons and samples for those just walking by the storefront.  Unsure what to do exactly? Well, here are five ways to embrace holidays and special events at your business.

It’s almost holiday time and small business owners should already be preparing their marketing plans.  Thanksgiving is a time for family and showing appreciation.  It also represents a time for companies to get back into the black.  Thanksgiving provides a variety of different opportunities to ramp up your marketing efforts.  This is a time when people start to spend their holiday budgets and aren’t afraid to spend more than they expected on a good deal.  With cash flowing more freely than any other time of year it’s important to be bold in order to rake in your share.  Here are some tips, tactics and just plain nice things to do to increase your Thanksgiving revenue.

With so many auto repair shops available to customers, it’s important that you know the best ways to market your shop.  Marketing in general has changed dramatically over the last decade due to advancements in technology and social media.  Keeping up with marketing trends is essential for a small business to thrive.  There are many effective ways to get the word out about your business.  If you are looking to remain competitive, you’ll need to take advantage of all of the marketing tools and avenues at your disposal. 

Marketing is part of every business plan. Effective marketing brings your business and its products to the attention of new and existing customers, and convinces them that they need what you're selling. A great deal of time and money are spent marketing the typical business (there are free marketing techniques, but these tend to be even more time-intensive).