Merchant Cash Advance Blog

Marketing has changed dramatically over the last decade with digital channels consuming a larger portion of marketing budgets than ever before and customer centric programs taking center stage.  Modernizing your marketing plan to fit today’s consumer behavior is a necessity in order to remain competitive and continue to grow.    

Business cash advances have continued to open up opportunities for small businesses without access to traditional bank loans. One great use of this type of funding is marketing. Even the best marketing plans can fall short without the cash flow to allow for proper implementation. Small business owners have recognized the need for an increase in marketing budget as online sources have created a whole new world of competition. Having marketing dollars available to advertise your business, supplement organic efforts and outsource critical tasks is necessary to thrive and compete with larger operations. Here we’ve outlined some of the best ways you can use a business cash advance to improve your marketing efforts.

Experiential marketing and interacting with your customers on a continual basis has become more important than ever for small business owners. Finding fresh ways to reach your audience has been made easier with advancements in video and social media platforms. “Video live streaming is, quite simply, the act of transmitting live footage over the internet to an active audience. In the past, live streaming was typically done on a dedicated platform, but today, social media has expanded the reach of live streaming to Facebook, Twitter and Instagram.” The incorporation of this technology has been slow for small businesses, but those that have embraced it are reaping the rewards. Here we’ve outlined how your company can utilize and benefit from live streaming.

There are an almost limitless number of marketing techniques small business owners can use to fuel growth. The main categories are direct marketing (mailings), print marketing (print ads), broadcast marketing (television and radio commercials), email marketing, and digital marketing (website and social media marketing). Video marketing is also gaining momentum. The best way to market a business is to choose from several categories. Consumers have more ways than ever to access your marketing messages, and often need to hear repeated messages before making a buying decision. Concentrating solely on print or online marketing will limit your potential customer base, and a multi-faceted marketing campaign also lends more credibility to your business. Proven online techniques such as pay-per-click, paid social ads and content marketing have given small businesses cost effective ways of reaching a large audience. They are often less costly than more traditional methods as well, and can be tried inexpensively to see if they will bring results for your business.

Having the right marketing tools will help you build your small business brand and save time. Fortunately there are some very affordable options and even free ones that can help you streamline your marketing campaigns.