Merchant Cash Advance Blog

Social media can be an extremely effective tool to promote your restaurant if used properly.  Many owners mistakenly post the same content across all platforms without considering the nuances and audience involved with each platform.  Social media marketing is all about driving engagement.  To do so you need to post targeted, interesting, funny and educational content that will appeal to your ideal customer.  Rather than simply promoting your restaurant, use your social media pages to connect with and entertain your customers and potential patrons.  Here we’ve assembled 10 pro tips from around the web to help get your social media marketing cooking.

Video has become one of the best ways to draw in new restaurant customers and personalize your business.  Building a connection with customers has become essential with competition coming from every angle.  From ghost restaurants to meal delivery services, there are several new industries arriving to compete with traditional restaurants.  This makes it necessary for restaurants to improve their marketing game and make a conscious effort to connect with their audience.  The tough part can be getting started.  While it may be a good idea to hire an agency to shoot and market your video, you should be deeply involved in the process.  This will ensure your company’s personality shines through.  Here are a few ideas to get your creative juices flowing.

Purchasing restaurant equipment is one of the biggest investments owners can make.  Holding on to out of date or inefficient equipment can cause costly work stoppages and increased energy bills.  There are several factors to consider when deciding on what equipment to purchase including price, operational need, available space and energy consumption.  Where you purchase your equipment matters.  Shelling out the money for high quality new equipment is well worth the extra investment when compared to the risks of buying used.  Here we’ve identified some of the top places to purchase new equipment online. 

Small businesses are the driving force behind the American economy and as such it is of vital importance that consumers make an effort to support them.  While the convenience of shopping at a large box store or the predictable quality of a chain restaurant can be appealing, making the decision to buy locally not only benefits your local economy, it can provide a myriad of other benefits to your community.  Additionally, the items you purchase are often unique and the customer service you receive tends to be far superior to that of large chains. 

Alcohol is an integral part of many small businesses and restaurant, bar and liquor store owners need to stay current with the latest trends to keep the booze, and cash, flowing.  To increase alcohol sales, you need to know what your customers want and be able to offer something unique.  Here we take a look at five top trends dominating the alcohol industry.